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“Your personal brand is a promise to your client-a promise of quality, consistency, competency, and reliability.” – Jason Hartman People buy from People. When people buy, they like to associate the product to a certain level of quality, to hold

Ambition leads to success and growth. Large companies look at even larger companies and want to get there. Startups want to be Unicorns. SMEs in India should aim to be a “1000 Cr Company”. In this environment of Volatility, Uncertainty,

Creating a success story for business, Year on Year growth, every year is not easy to accomplish. Yet large companies do it, growing at 8-10% every year on a large base. Why then do SMEs stagnate after a period? Whereas,

“My ambition far exceeds my talents” George Chung in Blow (Johnny Depp’s character) SME is a highly vibrant sector in India. SMEs not only play an important role in providing large employment opportunities at comparatively lower capital costs than large

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker Do you run your own business? Have you invested in marketing? Do you spend on digital advertising? Can you quantify

Increased globalization has led to organizations facing multiple marketing challenges, especially with the onset of new market trends, heavy competition, evolving technology and empowered customers. Transformation and reinvention of the marketing strategies as well as business models is the need

Scaling up? New markets? New geographies? New technologies and product lines? With higher stakes, professionalizing of your organization, the need to present a robust image to your audience becomes critical to your success. DIY marketing is now a risk given

Gone are the days when you could write a catchy jingle, create an iconic image, a line or two of content and then cross your fingers that good results would follow. In today’s buyer-centric economy, the strategy needs to be

SMEs generally have a great story to tell. Strong subject matter expertise, growth from small entrepreneurs to well-established businesses, brand stories with which customer connect like no other, strong customer relationships that have endured years of transactions, etc. However, these