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Why Personal Branding for Entrepreneurs? “Your personal brand is a promise to your client-a promise of quality, consistency, competency, and reliability.” – Jason Hartman People buy from People. When people buy, they like to associate the product to a certain

5 Steps to becoming a 1000cr company Ambition leads to success and growth. Large companies look at even larger companies and want to get there. Startups want to be Unicorns. SMEs in India should aim to be a “1000 Cr

5 Best Practices for SMEs to Learn from Big Firms Creating a success story for business, Year on Year growth, every year is not easy to accomplish. Yet large companies do it, growing at 8-10% every year on a large

Ambition – Helping SMEs Grow “My ambition far exceeds my talents” George Chung in Blow (Johnny Depp’s character) SME is a highly vibrant sector in India. SMEs not only play an important role in providing large employment opportunities at comparatively

3 Mistakes to Avoid for Better ROI “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker Do you run your own business? Have you invested in marketing? Do you

Best Time for a CMO on Demand Increased globalization has led to organizations facing multiple marketing challenges, especially with the onset of new market trends, heavy competition, evolving technology and empowered customers. Transformation and reinvention of the marketing strategies as

Ultimate Guide to CMO on Demand Scaling up? New markets? New geographies? New technologies and product lines? With higher stakes, professionalizing of your organization, the need to present a robust image to your audience becomes critical to your success. DIY

7 Approaches for powerful Product Launch Campaign Gone are the days when you could write a catchy jingle, create an iconic image, a line or two of content and then cross your fingers that good results would follow. In today’s

3 Crucial Marketing Approaches for SMEs SMEs generally have a great story to tell. Strong subject matter expertise, growth from small entrepreneurs to well-established businesses, brand stories with which customer connect like no other, strong customer relationships that have endured