- Devising strategies to drive online traffic to the company website
- Tracking conversion rates and making improvements to the website
- Developing and managing digital marketing campaigns
- Utilising a range of techniques including paid search, SEO and PPC
- Overseeing the social media strategy for the company
- Managing online brand and product campaigns to raise brand awareness
- Managing the redesign of the company website
- Improving the usability, design, content and conversion of the company website
- Responsibility for planning and budgetary control of all digital marketing
- Evaluating customer research, market conditions and competitor data
- Review new technologies and keep the company at the forefront of developments in digital marketing
- Consulting with clients to propose and confirm solutions
- In addition to this, the incumbent will need to have a reasonable understanding of other marketing channels including offline channels to ensure comprehensive approach to developing and executing marketing solutions
Requirements of the role
- Marketing/Business qualifications
- Experience managing PPC, SEO and Affiliate programmes, experience is required
- Strong understanding of current online marketing concepts, strategy and best practice
- Experience in ecommerce, SEO, PPC, Email marketing, and social media
- Previous experience in a similar digital marketing role
- Previous experience in generalist marketing role
- Experience in dealing with clients – understanding client requirements, developing solutions, getting approvals for solutions, reporting, etc.
Job Type : Full-Time
To apply, please send your Resume/CV to careers@aaroh.com