Like almost everything else, marketing also requires that you build a foundation. Build a foundation, so as to have an infrastructure in place before you start your campaigns. If not, you will spend a lot of money to convert your client and end up losing her/him because you are not ready to take them through the entire decision making process – your marketing infrastructure is not ready to provide the client more details, help them decide, help them buy, make payments, etc. Go through the entire decision-making and purchase process. Simulate and test the same for multiple individuals. Make sure that you have a mature process in place to deal with a customer who shows interest in your products and/or services. A lead needs to be converted into a sale. Only then you should launch a campaign to bring in customers to your online or offline setup.
More on this topic in another blog soon. Let’s take a small break. How did you fare on these three points? Care to share your status on this with us for a free assessment? We have been busy simplifying messages, making them consistent with business plans and customer pain points. Easy to understand, simple to remember – that is what we help you with.
The Aaroh experience – no Jargon, no marketing speak, no tech speak. Just clear business goals, audience pain points and clear messages for your customers.
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