Scaling up? New markets? New geographies? New technologies and product lines?
With higher stakes, professionalizing of your organization, the need to present a robust image to your audience becomes critical to your success. DIY marketing is now a risk given the stretch business goals, however, hiring a full time senior marketing director is an overkill and not viable. Does that sound like a familiar dilemma?
CMO on Demand – marketing leadership, to bring high-end strategic expertise to businesses without the cost of hiring a full time senior headcount. Outsourced and yet a part of your core leadership team.
Outsourcing your marketing to professionals with expertise in branding and marketing strategy allows you to develop a salient brand identity and a robust marketing plan aligned with your business goals at an optimum cost.
Why CMO on Demand
- Engage an experienced professional to give you both advice and recommendations
- Develop a comprehensive marketing plan to grow your business
- A mentor who will transfer knowledge by working as a part of the core leadership team
- Bring in the most appropriate marketing channels, best practices, technologies, tools and software to your marketing mix
- Best utilization of your marketing budgets
- Lower cost in comparison to a full-time CMO. You only pay for the time they spend on your business and there are no overheads to consider.
DIY marketing has been popular with SMEs. With the world becoming more accessible, SMEs can now have global dreams, broader product portfolios and access to investments from across the globe and can dream about going beyond the label of an SME.
Competing with large companies has become commonplace among SMEs. A small company can today create as much trust and reliability among its customers as any major player in the industry. In fact, leaders in several small companies have experience working in large companies and bring all the skills and expertise minus the lack of focus that large companies have.
Customers recognize this; they are open to exploring committed partners irrespective of their size. Are you there? Are you visible to these customers? Have you put yourself in the consideration set?
Grow with CMO on Demand – marketing today can be the difference between glory and extinction. You have access to the best in marketing now.
For reading actionable insights and growth strategies specially curated for SMEs Follow Aaroh on Linkedin.