Marketing has evolved every quarter during this pandemic where many marketing options have closed but others have opened up. However, SMEs are getting poor ROI from their new marketing initiatives and giving up too early, unable to deal with the complexity. In this age of martech, algorithms, tools and jargons, a CMO ensures that marketing spends yield strong ROI.
Online Brands, marketing assets which enable sales and actual campaigns – CMO on Demand helps SMEs run marketing campaigns aligned to business goals in an affordable model. SMEs can now access expertise from Fortune 100 and Big 5 Consulting firms to improve the impact of marketing initiatives.
Whether you have decided to migrate to the cloud, or you are weighing your options for automating your processes - When you consider technology evolution, you will be reviewing lots of applications, services and infrastructure that have been created over many years, to support a huge range of business activities. Untangling this interlinked web of services while ensuring ROI, may seem tough. In reality, it can be achieved, but you need the right solution and the right implementing partner.
Without a business outcome to measure ROI, you may see little benefit from doing so. Aaroh specialises in business and technical consulting to help SMEs build scale and ROI through digital transformation.
Reviewing cost structures, Business Intelligence models, MIS dashboards, data based decision making – these are some of the functions of the CFO on Demand. The following framework is used to achieve business objectives:
1. MIS, reliable, consistent and Insightful
2. Understanding drivers of business - topline, cost, working capital and cash flow drivers
3. Cashflow – cash flow and working capital cycles, potential blockages and leakages
4. Training and aligning staff with modern practices
CFO on Demand can be a partner for entrepreneurs to ensure Capital is efficiently used and the vision of the Promoter is realised.