Discover the B2B marketing strategies to reach your specific business audience
Let’s discuss your path to glory
B2C Marketing
B2C Marketing approach– Advertising, enticing, pushing to take quick decisions
B2C Marketing
B2C Marketing approach– Advertising, enticing, pushing to take quick decisions
B2B Marketing
B2B Marketing approach– Provide information favourable to you at every step and engage at every step of the purchase process.
B2B decision making framework
Customer Actions | B2B Marketing Objectives | B2B Marketing Actions | |
Need recognition | Customer realizes that he has a need for a particular solution | Showcase your solution, be visible, searchable | SEO, Advertising and Social media marketing |
Information search | Customer conducts research online and examines reviews | Give details | Strong website, send emails |
Evaluation of alternatives | Read reviews and draw comparison between products, Shares research with the other stakeholders and shortlists options | Give details regarding your solution on relevant 3rd party platforms including your own social media handles. | Ensure that your own handles are clean. Case studies are important |
Purchase decision | Negotiate, discuss and make the purchase | Give reinforcement that they have taken a good decision, enable strong pricing | PR, 3rd party research presence, Video testimonials, new client/signup information |
Post-purchase behavior |
|
|
|
B2B decision making framework
Customer Actions | B2B Marketing Objectives | B2B Marketing Actions | |
Need recognition | Customer realizes that he has a need for a particular solution | Showcase your solution, be visible, searchable | SEO, Advertising and Social media marketing |
Information search | Customer conducts research online and examines reviews | Give details | Strong website, send emails |
Evaluation of alternatives | Read reviews and draw comparison between products, Shares research with the other stakeholders and shortlists options | Give details regarding your solution on relevant 3rd party platforms including your own social media handles. | Ensure that your own handles are clean. Case studies are important |
Purchase decision | Negotiate, discuss and make the purchase | Give reinforcement that they have taken a good decision, enable strong pricing | PR, 3rd party research presence, Video testimonials, new client/signup information |
Post-purchase behavior |
|
|
|
Summary
Marketing helps expand the market. New customers at scale comes at a predictable frequency only through marketing. B2B marketing purchase decision process is completely different from the B2C purchase decision making process. Aligning your marketing to each step of the decision making process is key to generating new customers and closing your sales.
Do It Yourself Marketing vs No Compromise on Skills and Experience marketing – get some help at the highest levels through an innovative engagement model: Know when it is time for a CMO on Demand.
Team Aaroh specializes in developing and implementing results-oriented brand and marketing strategies for clients across various domains. Aaroh develops a detailed roadmap to transform the company’s market presence to achieve higher revenue and profitable growth. Aaroh translates customer insights into B2B Marketing campaigns to boost the end-customer engagement.