Reach your marketing goals with Aaroh’s B2B
marketing services



Discover the B2B marketing strategies to reach your specific business audience



Looking to scale your business! Only marketing can make your sales efforts more efficient and expand your client base at a predictable scale to enable you to get an edge in the marketplace.

B2B marketing is a rational sales process that is executed in a unique way. It is lengthier as it requires more lead nurturing and focused attention to the customer experience. The process of customer buying decision is rarely linear, hence it is important to be visible at each phase of the purchase funnel. Businesses quite often opt for a B2C marketing model, wherein decisions are taken almost instantly by customers as they are driven by emotions. This isn’t the case in B2B marketing, wherein the customer decisions are completely driven by logic and financial incentive.

Let’s discuss your path to glory





    B2C Marketing



    • You see something – Need recognition
    • You like it, look for some variations – Evaluation of alternatives
    • You buy it – Purchase decision

    B2C Marketing approach– Advertising, enticing, pushing to take quick decisions


    b2b marketing company in india

    b2b marketing company in india

    B2C Marketing



    • You see something – Need recognition
    • You like it, look for some variations – Evaluation of alternatives
    • You buy it – Purchase decision

    B2C Marketing approach– Advertising, enticing, pushing to take quick decisions


    b2b marketing company in india

    B2B Marketing



    • You see something, you think it is a good idea – Need recognition
    • You research online and with your compatriots – Information search
    • You look at other alternatives for the product or the company, your team and you decide on a couple of options – Evaluation of alternatives
    • Negotiate, buy – Purchase decision
    • Give feedback if the experience is negative or more purchase orders or referrals if the experience is positive – Post purchase behaviour

    B2B Marketing approach– Provide information favourable to you at every step and engage at every step of the purchase process.


    B2B decision making framework



    Customer Actions

    B2B Marketing Objectives

    B2B Marketing Actions

    Need recognition

    Customer realizes that he has a need for a particular solution

    Showcase your solution, be visible, searchable

    SEO, Advertising and Social media marketing

    Information search

    Customer conducts research online and examines reviews

    Give details

    Strong website, send emails

    Evaluation of alternatives

    Read reviews and draw comparison between products, Shares research with the other stakeholders and shortlists options

    Give details regarding your solution on relevant 3rd party platforms including your own social media handles.

    Ensure that your own handles are clean. Case studies are important

    Purchase decision

    Negotiate, discuss and make the purchase

    Give reinforcement that they have taken a good decision, enable strong pricing

    PR, 3rd party research presence, Video testimonials, new client/signup information

    Post-purchase behavior

    • Negative experience: Provide feedback

    • Positive experience: Purchase more or refer

    • Get testimonials

    • Get referrals

    • Request for feedback

    • Tackle post purchase dissonance

    • Request for referrals



    B2B decision making framework



    Customer Actions

    B2B Marketing Objectives

    B2B Marketing Actions

    Need recognition

    Customer realizes that he has a need for a particular solution

    Showcase your solution, be visible, searchable

    SEO, Advertising and Social media marketing

    Information search

    Customer conducts research online and examines reviews

    Give details

    Strong website, send emails

    Evaluation of alternatives

    Read reviews and draw comparison between products, Shares research with the other stakeholders and shortlists options

    Give details regarding your solution on relevant 3rd party platforms including your own social media handles.

    Ensure that your own handles are clean. Case studies are important

    Purchase decision

    Negotiate, discuss and make the purchase

    Give reinforcement that they have taken a good decision, enable strong pricing

    PR, 3rd party research presence, Video testimonials, new client/signup information

    Post-purchase behavior

    • Negative experience: Provide feedback

    • Positive experience: Purchase more or refer

    • Get testimonials

    • Get referrals

    • Request for feedback

    • Tackle post purchase dissonance

    • Request for referrals



    Summary



    Marketing helps expand the market. New customers at scale comes at a predictable frequency only through marketing. B2B marketing purchase decision process is completely different from the B2C purchase decision making process. Aligning your marketing to each step of the decision making process is key to generating new customers and closing your sales.

    Do It Yourself Marketing vs No Compromise on Skills and Experience marketing – get some help at the highest levels through an innovative engagement model: Know when it is time for a CMO on Demand.
    Team Aaroh specializes in developing and implementing results-oriented brand and marketing strategies for clients across various domains. Aaroh develops a detailed roadmap to transform the company’s market presence to achieve higher revenue and profitable growth. Aaroh translates customer insights into B2B Marketing campaigns to boost the end-customer engagement.



    ABOUT US
    Aaroh is a leading global consulting firm providing SMEs a broad range of services to redefine their approach to their business operations. We enable SMEs to derive scale using the growth triad of Marketing, Technology and Finance.


    ABOUT US
    Aaroh is a leading global consulting firm providing SMEs a broad range of services to redefine their approach to their business operations. We enable SMEs to derive scale using the growth triad of Marketing, Technology and Finance.



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