Marketing campaigns need to be fresh and new always. New creatives, new channels, new environments, new launches, new geographies. Some work and some don’t.
Marketing practitioners have dealt with such uncertainties on multiple occasions and understand the pitfalls of each channel. Disciplined marketing practitioners focus on understanding the audience, creating the right messages which can hold in the medium term and choose the channels which have a history of success with the said audience. They also understand the nuances of these channels and small hacks which make them work better for your audience and campaigns.
Most marketers will have their case studies built over time and across campaigns. What’s better than working with people who bring in some experience for your business even if the campaign, creative, channels, launches or geographies are the first time for you? This helps you reduce your uncertainties and protect your investments in marketing while growing your business.
Like all specialised functions, marketing is a specialised function as well. Invest in marketing practitioners to develop your brand. If a full-time CMO and full-fledged marketing team is overkill – consider marketing outsourcing.
Leave a Comment