About Us

Aaroh Consulting uses deep industry expertise and rigorous analysis to help you achieve real impact in the market. We help clients create a better structure for their market presence through a thorough insight based approach. Our meticulous approach helps our clients make better decisions, and deliver enhanced business performance with improved ROI. Aaroh works with a goal of helping you to maximize the potential of your business.We consider each challenge objectively based on research and follow data and market insights relentlessly to design solutions for SMEs.Partnering Aaroh for sales and marketing helps you to charter your path to Commercial Excellence through our exclusive CMO on Demand model. You could then seamlessly follow it up with our outreach campaigns using our deep skills and continuous learning model with the unique Marketing on Tap for outsourced services. Marketing channels are continuously evolving and offering opportunities for enhanced campaigns. Our continuous learning model ensures you are accessing the latest platforms and algorithms to reach new clients and audiences.Aaroh is recognised by DPIIT, Ministry of Commerce and Industry, Government of India as a Startup and is the knowledge partner for leading industry associations in India like CII, FIEO and Wadhwani. Our DPIIT registration recognises Aaroh for our innovative model which generates employment and creates wealth.Founded by 3 industry veterans, the Aaroh team has accumulated marketing experience of 150+ years across various industries segments such as Technology, Manufacturing, Not-for-Profits, Education, etc. Our founders have held leadership roles in the world’s best brands and growth-oriented organizations such as TCS, Accenture, CK Birla Group, CARE and ActionAid.

Our Approach

To succeed, businesses will need a fully integrated marketing plan in place and a strategy to implement it. CMO on Demand helps connect marketing to business goals. Agencies may have an inbound marketing plan in mind, but have they set goals? CMO on Demand service helps to align marketing goals with business goals in order to increase sales. It helps to define marketing goals for SMEs, that are specific, measurable, attainable, realistic, and time-bound.

Building Strategic Partnerships

Our engagements are practical and collaborative with focus on creating and delivering personalised solutions for our clients. This leads to strategic partnerships that are built for long term success. Our client relationships are strong, strategic and long term. Clients seek our advice on anything related to long and short term customer facing decisions.

We believe in a detailed approach to marketing and start with a rigorous analysis, in-depth research and an understanding of the market dynamics. Our signature introductory workshop with the clients helps us develop their story within this market dynamics. Consistent alignment to this story throughout all marketing activities help build a consistent and reliable brand for the audiences.And we’re not afraid to challenge long held beliefs of the founders and other stakeholders given our insights from the industry. Our approach remains objective, consistent and disciplined, irrespective of the varying requirements highlighted by multiple stakeholders.

The know-how to turn insights to action

Marketing on Tap converts strategy in action and delivers the results planned. Our campaign execution team is selected with care and trained at the highest levels. We recognise that marketing plan is as good as its implementation and use our insights to deliver campaigns that are effective and achieve our clients’ organisational goals.

Our Founders

Arundhati Mukherjee

Founder Director- Aaroh

Marketing and communication leader with over 25 years in diverse industries with expertise in market strategy, brand positioning, brand building, crisis communications, marketing campaign (digital & offline)

Asha Nirmal

Founder Director- Aaroh

17 years of Product Development experince in Printing, Banking and General Insurance domains having worked for ANZ Bank, Tata Consultancy Services (TCS) and Electronics For Imaging (EFI).

Balaji Singh Chowhan

Founder Director- Aaroh

24+ years of experience of CSR project management, disaster risk reduction including preparing for disasters, fund raising, bilateral cooperation, and institutionalization of best practics.