About us

About Us

Aaroh Consulting uses deep industry expertise from Fortune 100 companies and rigorous analysis from Big 5 Consulting firms adapted for SMEs to help you achieve real impact for your organisation. We enable SMEs to create a robust structure for their organisation through a thorough insight based approach. Our meticulous approach helps our clients make better decisions, and deliver enhanced business performance with improved ROI. Aaroh works with a goal of helping you to maximise the potential of your business. We consider each challenge objectively based on research and follow data and market insights relentlessly to design solutions for SMEs.

Partnering Aaroh for helps you to charter your recovery and growth path through our exclusive CMO-CTO-CFO on Demand model. You can then seamlessly follow it up with Services in Demand solutions using our deep skills and continuous learning model with the unique outsourced services setup. Marketing and Technology are continuously evolving and with COVID19 Financial models have been completely overturned. Our continuous learning model ensures you are accessing the latest platforms, algorithms and tools to reach new clients, create scalable technology models and wealth through plugging in leakages in your financial models.

Aaroh is recognised by DPIIT, Ministry of Commerce and Industry, Government of India as a Startup and is the knowledge partner for leading industry associations in India like BSE SME, CII, FIEO and Wadhwani. Our DPIIT registration recognises Aaroh for our innovative model which generates employment and creates wealth. Founded by industry veterans from Fortune 100 companies and Big5 Consulting firms, the Aaroh team has accumulated experience of 200+ years across various industries segments such as Technology, Manufacturing, Telecom, Not-for-Profits, Education, etc. Our founders have held leadership roles in the world’s best brands and growth-oriented organisations such as TCS, Accenture, CK Birla Group, CARE, ActionAid, Etisalat and Vodafone.

Our Founders

Arundhati Mukherjee

Marketing and communication leader with over 25 years in diverse industries with expertise in market strategy, brand positioning, brand building, crisis communications, marketing campaign (digital & offline)

Asha Nirmal

17 years of Product Development experience in Printing, Banking and General Insurance domains having worked for ANZ Bank, Tata Consultancy Services (TCS) and Electronics For Imaging (EFI).

Balaji Singh Chowhan

24+ years of experience of CSR project management, disaster risk reduction including preparing for disasters, fund raising, bilateral cooperation, and institutionalization of best practics.

Our Approach

In-Depth Expertise

To succeed, businesses will need strategy and fully integrated plans in place to implement the strategy. CXO on Demand helps connect your investments in marketing, technology and finance to business goals. Aaroh brings best practices from Fortune 100 companies and Big5 Consulting firms adapted for SMEs to put them on the road to growth. Services on Demand brings deep skills on a flexible basis to execute strategy towards goals that are specific, measurable, attainable, realistic, and time-bound.

Building Strategic Partnerships

Our engagements are practical and collaborative with focus on creating and delivering personalised solutions for our clients. This leads to strategic partnerships that are built for long term success. Our client relationships are strong, strategic and long term. Clients seek our advice on anything related to long term strategic decisions related to stakeholder connect, operations and financial approach.

Market insights, Industry standards, Affordable models

We start with in-depth research and a rigorous analysis. Our signature discovery workshop helps develop a strategic approach to the business challenges. Consistent alignment to this approach helps build a reliable approach for businesses. While we value the insights from the entrepreneurs, we’re also not afraid to challenge long held beliefs of the founders. Our approach remains objective, consistent and disciplined.

Clients Speak

Dinesh Mahajan

Managing Director, Prakash Labels, I feel proud for outsourcing my marketing to your company.

Julie Hundersmarck

United States Forest Service, The United States Forest Service’s recent focus has been on using various media platforms to showcase its history of working with key Indian government partners on matters of biodiversity and forestry. Aaroh Marketing and Communications helped us identify our target audience and craft a communication stragety…

Partha Neog

CEO Vantage Circle, We recognised marketing as a key component of our growth strategy and selected Aaroh Marketing and Communications to review our marketing strategy and presence, both online and offline. Aaroh’s analysis and recommendations have been insightful, providing a refreshing, methodical approach for our customers in addition to brand…

Lysander Menezes

Chief of Party, Health Finance and Governance Project ABT, Aaroh Marketing and Communications has the unique value proposition of having the capacity to construct innovation ecosystems and programming coalitions around a network alliance or organization development theme. It was a pleasure and a great learning experience working with them on…

KNOWLEDGE PARTNER FOR SMEs

Aaroh is a leading global consulting firm providing SMEs a broad range of services to redefine their approach to their business operations. We enable SMEs to derive scale using the growth triad of Marketing, Technology and Finance.