About Us

Aaroh Consulting uses deep industry expertise and rigorous analysis to help you achieve real impact in the market. We help clients create a better structure for their market presence through a thorough insight based approach. Our meticulous approach helps our clients make better decisions, and deliver enhanced business performance with improved ROI. Aaroh works with a goal of helping you to maximize the potential of your business. We consider each challenge objectively based on research and follow data and market insights relentlessly to design solutions for SMEs.

Partnering Aaroh for sales and marketing helps you to charter your path to Commercial Excellence through our exclusive CMO on Demand model. You could then seamlessly follow it up with our outreach campaigns using our deep skills and continuous learning model with the unique Marketing on Tap for outsourced services. Marketing channels are continuously evolving and offering opportunities for enhanced campaigns. Our continuous learning model ensures you are accessing the latest platforms and algorithms to reach new clients and audiences.

Aaroh is recognised by DPIIT, Ministry of Commerce and Industry, Government of India as a Startup and is the knowledge partner for leading industry associations in India like BSE SME, CII, FIEO and Wadhwani. Our DPIIT registration recognises Aaroh for our innovative model which generates employment and creates wealth. Founded by industry veterans, the Aaroh team has accumulated experience of 200+ years across various industries segments such as Technology, Manufacturing, Telecom, Not-for-Profits, Education, etc. Our founders have held leadership roles in the world’s best brands and growth-oriented organizations such as TCS, Accenture, CK Birla Group, CARE, ActionAid, Etisalat and Vodafone.

Marketing and communication leader with over 25 years in diverse industries with expertise in market strategy, brand positioning, brand building, crisis communications, marketing campaign (digital & offline)

Asha Nirmal - Founder of Aaroh Consulting

17 years of Product Development experince in Printing, Banking and General Insurance domains having worked for ANZ Bank, Tata Consultancy Services (TCS) and Electronics For Imaging (EFI).

Balaji Singh Chowhan - Founder of Aaroh Consulting

24+ years of experience of CSR project management, disaster risk reduction including preparing for disasters, fund raising, bilateral cooperation, and institutionalization of best practics.

Learn what the Businesses who Outsource to Aaroh have to say About us

Saintgits has a relationship of trust with Aaroh Marketing and Communications. Often they have fiduciary responsibility of a significant part of our marketing budgets. Alignment to our objectives and transparency in the reporting have ensured that we develop a completely open relationship. Today, Aaroh is an integral part of our leadership team.

Punnoose George, Chairman
Saintgits Group of Institutions

We recognised marketing as a key component of our growth strategy and selected Aaroh Marketing and Communications to review our marketing strategy and presence, both online and offline. Aaroh’s analysis and recommendations have been insightful, providing a refreshing, methodical approach for our customers in addition to brand alignment for our audience and online presence, amongst others. We are in the process of implementing the recommendations and will continue engaging to improve our alignment to market, audience and customers as our business grows.

Partha Neog, CEO
Vantage Circle

The United States Forest Service’s recent focus has been on using various media platforms to showcase its history of working with key Indian government partners on matters of biodiversity and forestry. Aaroh Marketing and Communications helped us identify our target audience and craft a communication strategy that served our vision for this project. Our experience with Aaroh Marketing and Communications could not have been better; the professionalism and expertise provided to us was thoughtful, strategic and innovative. We are very happy with the final product and the attention it has received online. We hope to work with Aaroh Marketing and Communications again in the future.

Julie Hundersmarck
United States Forest Service

Aaroh Marketing and Communications has the unique value proposition of having the capacity to construct innovation ecosystems and programming coalitions around a network alliance or organization development theme. It was a pleasure and a great learning experience working with them on the civil society organizations’ capacity building work, a vital part of the Health Finance and Governance project’s governance remit.

Lysander Menezes, Chief of Party, Health Finance and Governance Project
ABT

I feel proud for outsourcing my marketing to your company.

Dinesh Mahajan, Managing Director
Prakash Labels

To succeed, businesses will need a fully integrated marketing plan in place and a strategy to implement it. CMO on Demand helps connect marketing to business goals. Agencies may have an inbound marketing plan in mind, but have they set goals? CMO on Demand service helps to align marketing goals with business goals in order to increase sales. It helps to define marketing goals for SMEs, that are specific, measurable, attainable, realistic, and time-bound.

Our engagements are practical and collaborative with focus on creating and delivering personalised solutions for our clients. This leads to strategic partnerships that are built for long term success. Our client relationships are strong, strategic and long term. Clients seek our advice on anything related to long and short term customer facing decisions.

We believe in a detailed approach to marketing and start with a rigorous analysis, in-depth research and an understanding of the market dynamics. Our signature introductory workshop with the clients helps us develop their story within this market dynamics. Consistent alignment to this story throughout all marketing activities help build a consistent and reliable brand for the audiences.And we’re not afraid to challenge long held beliefs of the founders and other stakeholders given our insights from the industry. Our approach remains objective, consistent and disciplined, irrespective of the varying requirements highlighted by multiple stakeholders.