About Us



Aaroh Consulting uses deep industry expertise from Fortune 100 companies and rigorous analysis from Big 5 Consulting firms  adapted for SMEs to help you achieve real impact for your organisation. We enable SMEs to create a robust structure for their organisation through a thorough insight based approach. Our meticulous approach helps our clients make better decisions, and deliver enhanced business performance with improved ROI. Aaroh works with a goal of helping you to maximise the potential of your business. We consider each challenge objectively based on research and follow data and market insights relentlessly to design solutions for SMEs.

Partnering Aaroh for helps you to charter your growth path through our exclusive CMO-CTO-CFO on Demand model. You could then seamlessly follow it up with our Services in Demand solutions using our deep skills and continuous learning model with the unique outsourced services setup. Marketing and Technology are continuously evolving and with COVID19 Financial models have been completely overturned. Our continuous learning model ensures you are accessing the latest platforms, algorithms and tools to reach new clients, creating scalable technology models and creating wealth through plugging in leakages in your financial models.

Aaroh is recognised by DPIIT, Ministry of Commerce and Industry, Government of India as a Startup and is the knowledge partner for leading industry associations in India like BSE SME, CII, FIEO and Wadhwani. Our DPIIT registration recognises Aaroh for our innovative model which generates employment and creates wealth. Founded by industry veterans from Fortune 100 companies and Big5 Consulting firms, the Aaroh team has accumulated experience of 200+ years across various industries segments such as Technology, Manufacturing, Telecom, Not-for-Profits, Education, etc. Our founders have held leadership roles in the world’s best brands and growth-oriented organisations such as TCS, Accenture, CK Birla Group, CARE, ActionAid, Etisalat and Vodafone.



Our Founders


Arundhati Mukherjee

Founder Director – Aaroh

Marketing and communication leader with over 25 years in diverse industries with expertise in market strategy, brand positioning, brand building, crisis communications, marketing campaign (digital & offline)


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Asha Nirmal - Founder of Aaroh Consulting

Asha Nirmal

Founder Director – Aaroh

17 years of Product Development experince in Printing, Banking and General Insurance domains having worked for ANZ Bank, Tata Consultancy Services (TCS) and Electronics For Imaging (EFI).


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Balaji Singh Chowhan - Founder of Aaroh Consulting

Balaji Singh Chowhan

Founder Director – Aaroh

24+ years of experience of CSR project management, disaster risk reduction including preparing for disasters, fund raising, bilateral cooperation, and institutionalization of best practics.


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Learn what the Businesses who Outsource to Aaroh have to say About us


Saintgits has a relationship of trust with Aaroh Marketing and Communications. Often they have fiduciary responsibility of a significant part of our marketing budgets. Alignment to our objectives and transparency in the reporting have ensured that we develop a completely open relationship. Today, Aaroh is an integral part of our leadership team.

Punnoose George, Chairman
Saintgits Group of Institutions




We recognised marketing as a key component of our growth strategy and selected Aaroh Marketing and Communications to review our marketing strategy and presence, both online and offline. Aaroh’s analysis and recommendations have been insightful, providing a refreshing, methodical approach for our customers in addition to brand alignment for our audience and online presence, amongst others. We are in the process of implementing the recommendations and will continue engaging to improve our alignment to market, audience and customers as our business grows.

Partha Neog, CEO
Vantage Circle




The United States Forest Service’s recent focus has been on using various media platforms to showcase its history of working with key Indian government partners on matters of biodiversity and forestry. Aaroh Marketing and Communications helped us identify our target audience and craft a communication strategy that served our vision for this project. Our experience with Aaroh Marketing and Communications could not have been better; the professionalism and expertise provided to us was thoughtful, strategic and innovative. We are very happy with the final product and the attention it has received online. We hope to work with Aaroh Marketing and Communications again in the future.

Julie Hundersmarck
United States Forest Service




Aaroh Marketing and Communications has the unique value proposition of having the capacity to construct innovation ecosystems and programming coalitions around a network alliance or organization development theme. It was a pleasure and a great learning experience working with them on the civil society organizations’ capacity building work, a vital part of the Health Finance and Governance project’s governance remit.

Lysander Menezes, Chief of Party, Health Finance and Governance Project
ABT




I feel proud for outsourcing my marketing to your company.

Dinesh Mahajan, Managing Director
Prakash Labels




Our Approach



In-Depth Expertise


To succeed, businesses will need strategy and fully integrated plans in place to implement the strategy. CXO on Demand helps connect your investments in marketing, technology and finance to business goals. Aaroh brings best practices from Fortune 100 companies and Big5 Consulting firms adapted for SMEs to put them on the road to growth. Services on Demand brings deep skills on a flexible basis to execute strategy towards goals that are specific, measurable, attainable, realistic, and time-bound.

Prakash Labels

Prakash Labels

In Depth Expertise


To succeed, businesses will need a fully integrated marketing plan in place and a strategy to implement it. CMO on Demand helps connect marketing to business goals. Agencies may have an inbound marketing plan in mind, but have they set goals? CMO on Demand service helps to align marketing goals with business goals in order to increase sales. It helps to define marketing goals for SMEs, that are specific, measurable, attainable, realistic, and time-bound.




Building Strategic Partnerships


Our engagements are practical and collaborative with focus on creating and delivering personalised solutions for our clients. This leads to strategic partnerships that are built for long term success. Our client relationships are strong, strategic and long term. Clients seek our advice on anything related to long term strategic decisions related to stakeholder connect, operations and financial approach.




Research, real insights, industry standards, affordable models – preparing SMEs for the big league


We believe in a detailed approach to our assignments with clients and start with a rigorous analysis, in-depth research and an understanding of the related dynamics. Our signature discovery workshops help us develop an approach to the challenges which includes the clients’ perspectives from being in the business for a long time as well industry best practices from Aaroh. Consistent alignment to this approach helps build a reliable approach for businesses. While we value the insights from the entrepreneurs, we’re also not afraid to challenge long held beliefs of the founders given our insights from the industry. Our approach remains objective, consistent and disciplined.

Faith Automation


Faith Automation

Research, real insights, industry standards, affordable models – preparing SMEs for the big league


We believe in a detailed approach to our assignments with clients and start with a rigorous analysis, in-depth research and an understanding of the related dynamics. Our signature discovery workshops with the clients helps us develop an approach to their challenges which includes their perspectives of being in the business for a long time as well best practices and industry understanding from Aaroh. Consistent alignment to this approach  throughout all activities help build a consistent and reliable approach for businesses. While we value the insights from the entrepreneurs, we’re also not afraid to challenge long held beliefs of the founders and other stakeholders given our insights from the industry. Our approach remains objective, consistent and disciplined, irrespective of the varying requirements highlighted by multiple stakeholders.



Our Clients





KNOWLEDGE PARTNER FOR SMEs








ABOUT US

Aaroh is a leading global consulting firm providing SMEs a broad range of services to redefine their approach to their business operations. We enable SMEs to derive scale using the growth triad of Marketing, Technology and Finance.



ABOUT US
Aaroh is a leading global consulting firm providing SMEs a broad range of services to redefine their approach to their business operations. We enable SMEs to derive scale using the growth triad of Marketing, Technology and Finance.



© 2021 – Aaroh Consulting




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