Aaroh - Effective marketing campaigns for SMEs and NGOs

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About Aaroh

Aaroh is a Consulting firm that helps SMEs develop their Brand strategy and Route to Commercial excellence. Drawing insights from customers, markets, business environment and internal organisation, we transform the company’s presence in the market to enable higher revenue and profitable growth. Enabling SMEs to create greater engagement with their customers, we turn insights into campaigns and embed global best practices into the company’s customer facing organisation.

Aaroh is proud to work with ambitious and growing SMEs who have chosen the route of transformation and commercial excellence to achieve scale and growth. Our clients include 2nd generation entrepreneurs, businesses making major investments, businesses who are expanding the breadth of their offerings and businesses who have seen a significant drop in revenues recently.

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Brand and Marketing Strategy for Commercial Excellence

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Our Work

Udyogi

Udyogi is India’s leading Personal Protective Equipment manufacturer and sole representative in the country for some of the largest PPE players in the world making workplaces safer for over 4 decades. Udyogi wanted to transition from the image of a products manufacturer and trader to stake a claim as the most credible name in PPE in India. Aaroh is working with Udyogi to position it as the premier Safety Solution provider in India. Aaroh has also helped develop new offerings in line with the skills available within the organsiation and nature of credibility it enjoys with the customers.

Prakash Labels

Prakash Labels is a 25-year old organisation with deep technical expertise offering labelling and Auto ID solutions. Prakash wants to grow their labelling business 3X and recognized marketing as a key dependency. Aaroh is working with them to redefine the brand identity, develop new sales processes and identifying opportunities within existing client organisations. A milestone based road map for growth using multiple channels is helping Prakash Labels to create a journey from an image of Reliability to being recognised as a solution provider and Innovator.

Faith Automation

Faith Automation is one of the most exciting robotic companies in India working on turnkey solutions for Auto OEMs. Faith Automation wanted to scale up its sales efforts and reach a larger number of clients globally. They started by working with Aaroh to create the brand identity that would give a true representation of Faith's strong design and delivery track record. Aaroh is enabling them to reach out to wider audiences by enabling a larger number of team members to communicate the consistent storyline to the clients. Aaroh has also helped Faith in creating detailed case studies and sales training content helping the Senior management team to transfer knowledge to it teams for stronger traction with clients at multiple levels.

Saintgits

Saintgits Group of Institutions in Kerala is NBA Accredited and ranked No 2 among private institutions in Kerala – however, they had a geographically limited reach, especially among higher ranked students from neighbouring districts. Saintgits needed to be seen and heard in larger parts of Kerala and other states with more information reaching them about the exciting things happening in the campus which made it the No 2 college in Kerala. This was required to improve the overall pool of students attracted to the institution.

Our Founders

Arundhati Mukherjee

Founder Director- Aaroh

Marketing and communication leader with over 25 years in diverse industries with expertise in market strategy, brand positioning, brand building, crisis communications, marketing campaign (digital & offline)

Asha Nirmal

Founder Director- Aaroh

17 years of Product Development experince in Printing, Banking and General Insurance domains having worked for ANZ Bank, Tata Consultancy Services (TCS) and Electronics For Imaging (EFI).

Balaji Singh Chowhan

Founder Director- Aaroh

24+ years of experience of CSR project management, disaster risk reduction including preparing for disasters, fund raising, bilateral cooperation, and institutionalization of best practics.

Client Speak

Saintgits has a relationship of trust with Aaroh Marketing and Communications. Often they have fiduciary responsibility of a significant part of our marketing budgets. Alignment to our objectives and transparency in the reporting have ensured that we develop a completely open relationship. Today, Aaroh is an integral part of our leadership team.

Punnoose George, Chairman
Saintgits Group of Institutions

We recognised marketing as a key component of our growth strategy and selected Aaroh Marketing and Communications to review our marketing strategy and presence, both online and offline. Aaroh's analysis and recommendations have been insightful, providing a refreshing, methodical approach for our customers in addition to brand alignment for our audience and online presence, amongst others. We are in the process of implementing the recommendations and will continue engaging to improve our alignment to market, audience and customers as our business grows.

Partha Neog, CEO
Vantage Circle

The United States Forest Service’s recent focus has been on using various media platforms to showcase its history of working with key Indian government partners on matters of biodiversity and forestry. Aaroh Marketing and Communications helped us identify our target audience and craft a communication strategy that served our vision for this project. Our experience with Aaroh Marketing and Communications could not have been better; the professionalism and expertise provided to us was thoughtful, strategic and innovative. We are very happy with the final product and the attention it has received online. We hope to work with Aaroh Marketing and Communications again in the future.

Julie Hundersmarck
United States Forest Service

Aaroh Marketing and Communications has the unique value proposition of having the capacity to construct innovation ecosystems and programming coalitions around a network alliance or organization development theme. It was a pleasure and a great learning experience working with them on the civil society organizations’ capacity building work, a vital part of the Health Finance and Governance project’s governance remit.

Lysander Menezes, Chief of Party, Health Finance and Governance Project
ABT

I feel proud for outsourcing my marketing to your company.

Dinesh Mahajan, Managing Director
Prakash Labels

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