Globalization has not only redefined the term ‘small’ in Small and Medium Enterprises but also posed a major threat to their existence as many of them were unable to adapt to the change in the business environment.

Digital Transformation for Businesses has become a necessity in this day and age of a Pandemic which has severely hit businesses.Businesses are struggling to cope with the uncertainties and a “New Normal”.

Running a Small Business Enterprise business could be challenging sometimes. However, there are proven techniques to reach growth milestones that can expand at a higher level for a business to succeed.

People buy from People. When people buy, they like to associate the product to a certain level of quality, to hold another person responsible for the quality of the purchase.

Ambition leads to success and growth. Large companies look at even larger companies and want to get there. Startups want to be Unicorns. SMEs in India should aim to be a “1000 Cr Company”.

Creating a success story for business, Year on Year growth, every year is not easy to accomplish. Yet large companies do it, growing at 8-10% every year on a large base.

SME is a highly vibrant sector in India. SMEs not only play an important role in providing large employment opportunities at comparatively lower capital costs than large industries but have also helped in the industrialization of rural & backward areas.

Increased globalization has led to organizations facing multiple marketing challenges, especially with the onset of new market trends, heavy competition, evolving technology and empowered customers.

Do you run your own business? Have you invested in marketing? Do you spend on digital advertising? Can you quantify what is the marketing budget allotted for your business?

Scaling up? New markets? New geographies? New technologies and product lines? With higher stakes, professionalizing of your organization, the need to present a robust image to your audience becomes critical to your success.

Gone are the days when you could write a catchy jingle, create an iconic image, a line or two of content and then cross your fingers that good results would follow.

SMEs generally have a great story to tell. Strong subject matter expertise, growth from small entrepreneurs to well-established businesses, brand stories with which customer connect like no other, strong customer relationships that have endured years of transactions, etc.

Imagine if your company had access to a Chief Marketing Officer (CMO), yet your payroll spends did not skyrocket? What difference would that make for your company?

WYSIWYG* What you see is what you get The one question every business owner should ask – how can we help alleviate a pain point for our customers?