CMO On Demand: Positioning and Key messages
- Key messaging document to understand the brand, its purpose.
- Developed the content around the global credentials of the consultants in treating for superior.
- Medical outcomes and also providing comprehensive care for women’s cardiac health – a major issue in Australia.
The positioning accentuated their strengths and uniqueness:
- Years of clinical and research experience of the consultants
- Global credibility and recognition received by the consultants
- State–of-the-art equipment for tests and procedures
- Clinical research on women’s cardiac health