Context
Victorian Heart and Lung Clinic is a leading Cardio-Thoracic Clinic attached to one of the largest hospitals in Melbourne – Cabrini. With highly qualified consultants, the Clinic had a lot of respect among general practitioners in and around Melbourne. Aaroh transformed their online presence and prioritised the objective of their core team members by building a positioning to project them in the appropriately as clinicians first.
CMO On Demand: Positioning and Key messages
- Key messaging document to understand the brand, its purpose.
- Developed the content around the global credentials of the consultants in treating for superior.
- Medical outcomes and also providing comprehensive care for women’s cardiac health – a major issue in Australia.
The positioning accentuated their strengths and uniqueness:
- Years of clinical and research experience of the consultants
- Global credibility and recognition received by the consultants
- State–of-the-art equipment for tests and procedures
- Clinical research on women’s cardiac health
CMO On Demand: Positioning and Key messages
- Key messaging document to understand the brand, its purpose.
- Developed the content around the global credentials of the consultants in treating for superior.
- medical outcomes and also providing comprehensive care for women’s cardiac health – a major issue in Australia.
The positioning accentuated their strengths and uniqueness:
- Years of clinical and research experience of the consultants
- Global credibility and recognition received by the consultants
- State –of-the-art equipment for tests and procedures
- Clinical research on women’s cardiac health
Marketing on Tap: Asset Development
- Developed the logo, website, and all patient facing collateral aligned to the company’s new messaging, vision, mission and brand values.
- Website to change their online brand positioning from being an investigations clinic to a team of leading cardiologists from Australia and New Zealand.
- Developed complete set of stationery and collateral to re-emphasize their visual identity and messaging.
Impact
- Aaroh was successful in assessing and highlighting the USPs of the Clinic and position it appropriately by means of an effective storyline communicated to the audience.
- Victorian is now able to proudly broadcast itself to many GPs and patients beyond Word of Mouth – across Victoria and neighbouring states.
- Highly technical segment in a multi-cultural environment.
- Converted a stressful topic into a positive amalgamation of seriousness and positive outcomes, possible under the guidance of the highly experienced consultants.
- Versatility of Industry segments and geographies that can be handled by Aaroh was evidenced by this specialised, scientific content for a health market very different from India.
ABOUT US
Aaroh is a leading global consulting firm providing SMEs a broad range of services to redefine their approach to their business operations. We enable SMEs to derive scale using the growth triad of Marketing, Technology and Finance.
ABOUT US
Aaroh is a leading global consulting firm providing SMEs a broad range of services to redefine their approach to their business operations. We enable SMEs to derive scale using the growth triad of Marketing, Technology and Finance.
