Tripcon Engineering
Building the most trusted name in Conveyor Chains and Sprockets
Tripcon Engineering Pvt. Ltd., incorporated in 1980, is a leading manufacturer and exporter of Industrial conveyor chains, sprockets, and special application chains. Serving industries such as cement, fertilizer, food & agro, steel, power, road construction, sugar, and textiles, Tripcon has been delivering future-oriented chain solutions for over two decades. Tripcon wanted to strengthen its position from being recognized as a reliable supplier in India to being seen as a trusted solutions provider for industrial clients worldwide. Aaroh has worked with Tripcon to enhance brand credibility, engage with audiences, and generate qualified leads, aligning the company’s digital presence with its technical expertise and global reputation.
CMO on Demand: Brand and Marketing Strategy
- Identified key industrial segments and developed a targeted messaging strategy for each.
- Created consistent brand messaging, and content templates to maintain uniform communication across all channels.
Lead Generation & Digital Engagement
- Executed personalised Outreach campaigns to generate qualified leads among decision-makers in cement, power, and other sectors.
- Managed Tripcon’s social media presence – posting updates, announcements, technical insights, and product highlights.
- Actively engaged with audiences by commenting, responding to queries, and building conversations to increase brand visibility.
- Created content that demonstrates Tripcon’s technical solutions, project successes, and industry thought leadership.
Commercial Excellence
- Structured outreach activities to align with lead generation campaigns and social media engagement.
- Monitored and tracked the quality of leads generated from digital channels, ensuring alignment with sales objectives.
- Supported internal teams with content to streamline sales funnels and increase conversion.
Marketing on Tap: Asset Development
- Developed digital assets including website updates, social media posts, and campaign collaterals aligned with Tripcon’s vision, mission, and technical excellence.
- Created internal communication material for smooth rollout of campaigns and announcements.
- Ensured all online content reflects Tripcon’s global reputation and positions the company as an innovator in conveyor chains and sprockets.
Impact
- Enhanced Tripcon’s digital visibility and strengthened engagement with industrial audiences.
- Generated high-quality leads that feed directly into the sales pipeline.
- Improved brand credibility through consistent social media management, announcements, and thought leadership content.
- Helped reposition Tripcon as a trusted solutions provider and industry innovator, not just a chain manufacturer.
- Supported commercial excellence by integrating digital marketing efforts with sales and outreach strategies.
Trusted by Industry Leaders
Hemal Patel, MD, Tripcon Engineering
Aaroh's marketing services have been valuable for our company. Their creative strategies bring a fresh perspective to our marketing initiatives and positive image in the digital space. Their responsiveness to our needs and their ability to tailor solutions has had an impact on our long-term business growth. we value the relationship. Aaroh’s ability to engage our audience with compelling content, have been able to foster meaningful connections, build brand awareness, and drive tangible results. Their collaborative spirit, professionalism, and adaptability are commendable, especially in the ever-evolving landscape of social media. we are incredibly proud to have such a talented and dedicated team representing our organization. Keep up the fantastic work!
Aaroh's marketing services have been valuable for our company. Their creative strategies bring a fresh perspective to our marketing initiatives and positive image in the digital space. Their responsiveness to our needs and their ability to tailor solutions has had an impact on our long-term business growth. we value the relationship. Aaroh’s ability to engage our audience with compelling content, have been able to foster meaningful connections, build brand awareness, and drive tangible results. Their collaborative spirit, professionalism, and adaptability are commendable, especially in the ever-evolving landscape of social media. we are incredibly proud to have such a talented and dedicated team representing our organization. Keep up the fantastic work!
Hemal Patel
Managing Director
Aaroh is a leading global consulting firm providing SMEs a broad range of services to redefine their approach to their business operations. We enable SMEs to derive scale using the growth triad of Marketing, Technology and Finance.
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