Startup Launch And Online Campaigns
Problem Statement
How to launch Spectra Plus in a highly competitive space – position a differentiated brand?
Summary
Spectra plus had created 5 High-tech diagnostic Centers with a large investment in equipment and experienced personnel.
Impact
- Created a differentiated position in the highly competitive hearing solutions market.
- Campaigns generated over 500 leads per month.
- Reduced cost per lead to one-tenth within 3 months, well below industry standards.
- Enabled daily tracking of high-quality leads.
