Engaging Key Stakeholders: Training NGOs across India to foster a better relationship with their donors


USAID and ABT have been supporting Civil Society Organizations (CSOs) working in the area of maternal and neonatal health. For many decades, USAID had supported them in several areas including technical, financial, and training requirements. At this point in time, USAID and ABT felt the need to help these CSOs to improve their capability to engage local stakeholders and raise funds locally from corporate and individual donors. They engaged Aaroh to create training modules in the areas of communication, organisation development, Advocacy, legal and finance including compliances. Anything that would be required to help them make themselves more attractive to receive grants from local companies with CSR funds. Aaroh did a need gap analysis and created modules on 9 topics and created a 5 day training program.

CMO on Demand: Strategy and Planning for Organizational Development

  • Aaroh leads a Need Gap analysis to understand the challenges Civil Society Organizations face today to raise funds locally from corporate and individuals in India.
  • Aaroh developed a curriculum for organizational development that will enable CSOs engage with their donors.
  • Aaroh leads a consortium to help Civil Society Organizations develop business capabilities and financial sustainability for themselves through the principles of social enterprise.

Marketing on Tap: Development and testing of Curriculum

  • Aaroh creates an outline for topics and leads a consortium to develop the curriculum.
  • Aaroh anchors topics on leadership, strategic planning, and communications, thereby enabling organizations to connect with their stakeholders, manage legal, finance, and due diligence to enable fundraising and social enterprise.
  • Aaroh delivers the curriculum in two states – Rajasthan and Jharkhand to verify content and do the second level check to ensure alignment to the requirements on the ground.
  • The curriculum is being rolled out across other states and other functional areas in India.

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