Aaroh empowered the Swiss-based world’s number one hospitality management college to connect with the Indian community
Context
The oldest and most prestigious Hospitality management college in Switzerland desired greater representation in its student body from India – a globally sought-after community.
CMO on Demand: Understanding an audience
- Developed surveys and questionnaires to determine strategic areas to develop.
- Disseminated relevant surveys for students, counsellors and parents.
- Developed a consolidated message hierarchy for the Indian market.
- Developed the right strategy for the college’s conversation with the student community in India seeking to study abroad.
Marketing on Tap: Increasing Brand Visibility
- Improved quality of interest by igniting the institute’s vision and culture in this new market through various platforms like educational websites, student counsellors, etc.
- Developed testimonial films recording the experiences of Indian alumni.
- Developed the complete online advertising program and content for landing pages for generating enquiries.
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