30+ years in Marketing. 20 of fthem in TCS, Accenture and CK Birla Group in leadership roles. 10 Years translating that rigour for SMEs. 360-degree marketing across all channels aligned to business goals SMEs, Startups, and NGOs. “CMO on Demand” allows INR 50-250 crore businesses to access world-class marketing expertise.
CMO on Demand – Passionate about working with exciting SMBs to navigate their ambitious growth targets. Transforming SMBs’ approach to the market from old traditional businesses to businesses competing with large MNCs in their category – marketing for impact, marketing for growth.
Bringing global marketing best practices to SMBs – the underserved star contributors to India’s GDP.
Career at TCS, Accenture and CK Birla Group in diverse industries like IT, Auto components, Hospitals, Consumer Durables, Education and building materials. Demonstrated expertise in go to market strategy, brand positioning, brand building, CRM, data and digital management platorms, growth marketing (digital and offline) budget management.
Mentor for Nasscom 10000 Startups program, Wadhwani, Viridian, Knowledge partner for CII SME program, BSE SME and FIEO. Adapting Global Best practices and Growth Strategies from Fortune 100 brands and Big 5 consulting firms to drive growth for SMBs.
Aaroh builds businesses alongside the people who run them on marketing, finance, operations, strategy, and AI. We work until the results are structural.
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