MBA
– Andrews University,
BEPM, Haas School of Business, University of California, Berkeley
Founder Director – Aaroh Consulting, SMEMatters.net
Former Group Head – Marketing and Communications, CK Birla Group
Former Director
– Marketing Services, Accenture

Marketing and communications leader with over 25 years in diverse industries like IT, Auto components, Hospitals, Consumer Durables, Education and building materials. Working on bringing best practices to SMEs and NGOs for over 4 years. SkillsG– go to market strategy, brand strategy, communications, crisis communications, marketing campaigns (digital and offline) management including budget management. Key areas of expertise are long term brand building, communications and sales enablement programs.

Some highlights:

  • Created Model for bringing best practices to SMEs in the areas of Marketing, Technology, and Financial Management
  • Over 4 years of experience in rolling out Brand Strategies in SMEs
  • Created an Ecosystem for SMEs to build on, working as a knowledge partner with several SME associations to promote adoption of best practices and Digital Transformation
  • Pioneered the offshore Marketing campaign delivery model for Accenture – a global first for this industry segment. Launched business-critical marketing campaigns globally through mature marketing teams in offshore centers in NCR, Johannesburg, and Manila. Created and led the single largest, highly sought-after Marketing team in Accenture.
  • Changed the brand with which brands like TCS, CA, and CK Birla Group went to market. Developed the CK Birla Group Brand and all its group company brands led the transition of the TCS brand to the Tata Group Brand identity program
  • Led the crisis communications for one of the most valuable brands of India during the critical phase of “shutdown of operations” in a challenging state – Internal, media, state government, legal. Ensured minimal collateral noise for the Group outside the state.

ABOUT US

Aaroh is a leading global consulting firm providing SMEs a broad range of services to redefine their approach to their business operations. We enable SMEs to derive scale using the growth triad of Marketing, Technology and Finance.
© 2021 – Aaroh Consulting

ABOUT US

Aaroh is a leading global consulting firm providing SMEs a broad range of services to redefine their approach to their business operations. We enable SMEs to derive scale using the growth triad of Marketing, Technology and Finance.