Outsourcing Your Marketing Services

Outsourcing your marketing services during the Covid-19 pandemic

Marketing is an integral function of an organisation. Led by the leader of the organisation itself. Earlier support functions like IT, HR, Accounting, payroll, etc. have been outsourced. Can Marketing be outsourced? This function defines your brand, your image, your persona in the marketplace. Can you let another organisation play a large role in such a critical area which has very long term implications? Would you feel insecure about allowing another organisation to play with your brand? Your image, your pricing, your attractiveness as a recruiter, as a supplier – all these and more…Let’s get a better understanding of outsourced marketing services.

What does outsourced marketing actually mean?

We outsource when we ask someone external to our organisation to handle our marketing function at the strategic and/or execution levels.

Why Outsource Marketing :

Marketing Strategy and execution should be managed by professionals with marketing experience.
Services of a team of experts are invaluable.
Outside/specialist insight on your business and market.
Attuned to the latest industry updates and trends.
Your focus remains on the core of your business.
Marketing Consistency is assured.
Access to the latest technology.
Lower your cost of personnel.
Access to skills as per the current requirements.

What is the process of Outsourcing Marketing

Your marketing partner understands your aspirations and does market mapping
You work out a plan – a go to market strategy for the coming year
Your marketing partner helps you and your leadership team to come up with messaging that will work for the company for the next 3-5 years atleast
Both work together to arrive at the marketing campaigns required
Your partner finds the appropriate people and agencies best aligned for your industry segment and your campaign
Your partner monitors the execution of the campaign as it rolls out in the marketplace – monitoring vitals at any point in time
Revisit campaigns as you make progress in the market

What are the advantages of Outsourcing Marketing

Providing outsourcing marketing solutions has traditionally been an effort to reduce costs. However, in the last decade or so, Outsourcing has been taken to a new level by many large organisations. It has now become a critical business strategy for large and small organisations which goes beyond cost cutting. There are plenty of marketing outsourcing companies in India willing to lend their expertise for an organization to grow. So what can we achieve through outsourcing – here are some thoughts/possibilities for your organisation:
- Access to right skill at the right time.
- Access the deep skills of best quality specialized talent for the current role.
Sometimes, these highly specialized personnel join only specialized organisations and wouldn’t be willing to join organisations which has stronger focus areas other than their area of expertise. Flexibility – hire as per the requirement of the job/campaign, etc. Hire the CMO on Demand for 5 hours a week, hire a manager for 24 hours a week, hire an executive for 40 hours a week for 4 months. Change this at different stages of your campaign – for example: set up requires different skills than roll out.
- Unbiased access to 360 degree marketing solutions – recommendations are not coming from a biased, specialized agency. It is aligned to your marketing requirements rather than specialized skills of a particular agency.
- In this day and age of mushrooming agencies, you will have access to agencies with strong record of delivery.

Challenges, if any?

You lose knowledge when your campaign is over. Today in the day and age of content rich marketing, this is a major loss. Choose your partner carefully after a strong due diligence.
Your partner could be running an important function of your organisation.

What should you look for in a Partner:

Understanding and experience of the outsourced model for marketing – remote campaign management essentials and tactics.
Experienced marketing practitioners in leadership and decision making roles.
Diversified consulting experience in marketing for industry alignment.
A willingness to work with you in the long term.
Willingness to align the appropriate resources to you.
Ability to generate strong content and message.

Get the right results with the right partner to scale up your business. Get going with our outsourcing marketing services now!

Learn what the Businesses who Outsource to Aaroh have to say About us

The United States Forest Service’s recent focus has been on using various media platforms to showcase its history of working with key Indian government partners on matters of biodiversity and forestry. Aaroh Marketing and Communications helped us identify our target audience and craft a communication strategy that served our vision for this project. Our experience with Aaroh Marketing and Communications could not have been better; the professionalism and expertise provided to us was thoughtful, strategic and innovative. We are very happy with the final product and the attention it has received online. We hope to work with Aaroh Marketing and Communications again in the future. Julie Hundersmarck United States Forest Service

Learn what the Businesses who Outsource to Aaroh have to say About us

Aaroh Marketing and Communications has the unique value proposition of having the capacity to construct innovation ecosystems and programming coalitions around a network alliance or organization development theme. It was a pleasure and a great learning experience working with them on the civil society organizations’ capacity building work, a vital part of the Health Finance and Governance project’s governance remit. Lysander Menezes, Chief of Party, Health Finance and Governance Project ABT

Learn what the Businesses who Outsource to Aaroh have to say About us

I feel proud for outsourcing my marketing to your company. Dinesh Mahajan, Managing Director Prakash Labels

Learn what the Businesses who Outsource to Aaroh have to say About us

Saintgits has a relationship of trust with Aaroh Marketing and Communications. Often they have fiduciary responsibility of a significant part of our marketing budgets. Alignment to our objectives and transparency in the reporting have ensured that we develop a completely open relationship. Today, Aaroh is an integral part of our leadership team. Punnoose George, Chairman Saintgits Group of Institutions

Learn what the Businesses who Outsource to Aaroh have to say About us

We recognised marketing as a key component of our growth strategy and selected Aaroh Marketing and Communications to review our marketing strategy and presence, both online and offline. Aaroh’s analysis and recommendations have been insightful, providing a refreshing, methodical approach for our customers in addition to brand alignment for our audience and online presence, amongst others. We are in the process of implementing the recommendations and will continue engaging to improve our alignment to market, audience and customers as our business grows. Partha Neog, CEO Vantage Circle

Our Work

Prakash Labels

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Saintgits

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Faith Automation

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Aaroh is a leading global consulting firm providing SMEs a broad range of services to redefine their approach to their business operations. We enable SMEs to derive scale using the growth triad of Marketing, Technology and Finance.

Outsourcing Your Marketing Services