Prakash Labels

Brand Positioning and marketing strategy for Sales growth

Context

Prakash wants to grow their labelling business three times the existing revenue and recognized marketing as a key area of improvement if they had to achieve it. Aaroh is working with them as an extended marketing arm by applying 360 degree marketing approach. Helping them to present themselves to new and marquee clients.

CMO on Demand: Marketing Strategy, Messaging, Brand Development

Sharpen audience segmentation and positioning by developing key messaging.
Created visibility for all the Business Units within the logo unit.
Initiating end-to-end digital campaign plans.
Helping them develop their CRM, inside sales and create upselling programs for their rich customer base of 25 years.
Building their client base using sharply targeted campaigns.

Marketing on Tap: Asset Development

Developed the logo, website, corporate brochure and all sales collateral required for marketing.
Created a Sales catalogue for better business pitches.
Developed complete set of stationery, collateral and bank of photographs to re emphasize their visual identity and messaging.
Created an internal communication material for the launch to create alignment within the overall team for the core values and key messages.
Campaigns for generating new clients.

Impact

Redefined the brand identity.
Created an image which can help the sales team to approach marquee clients.
Helping Prakash Labels in the journey from an image of Reliability to the image of a solution provider and Innovator.
Atleast 20 high quality leads per month to expand client base.
Mining data from 25 years to build on existing connects.
Restructuring sales processes through introduction of CRM and inside sales.

Aaroh is a leading global consulting firm providing SMEs a broad range of services to redefine their approach to their business operations. We enable SMEs to derive scale using the growth triad of Marketing, Technology and Finance.