Challenge - Brand Positioning and increasing the Revenue multifold
Problem Statement
Prakash Labels made a large investment in machinery and hired Aaroh to help ensure high capacity utilization through better brand positioning and lead generation.
Summary
Prakash wants to grow their labelling business 3X and recognized marketing as a key area of improvement if they had to achieve it. Aaroh is working with them as an extended marketing arm by applying 360-degree marketing approach from brand building to lead generation and qualification.
Impact
- Redefined the brand identity
- Created a milestone-based roadmap for growth across multiple channels
- Restructured sales processes through CRM implementation
- Generated leads using both organic and paid channels
- Leveraged 25 years of data to strengthen existing relationships and opportunities
- Helped Prakash Labels evolve from a reliability-focused image to a recognized solution provider and innovator
