Marketing has evolved every quarter during this pandemic where many marketing channels have closed but others have opened up. However, SMEs are getting poor ROI from their marketing initiatives and giving up too early, unable to deal with the complexity and jargon filled approach of their partners. In this age of martech, algorithms, tools and jargons, a CMO ensures that marketing spends yield stronger ROI.
Reviewing existing brand awareness, understanding competition, and planning digital transformation enables SMEs to create strong marketing approaches. Brand strategy, marketing infrastructure and the actual campaigns – CMO on Demand enables SMEs to create efficient marketing plans. Tracking campaigns, brand outreach plans, creating strategic opportunities for leaders, customer acquisition in a predictable manner, commercial excellence to reduce cost of sales – these are some of the functions of a CMO which helps SMEs to create efficient connections with its customers. CMO on Demand makes it affordable for SMEs to access expertise from Fortune 100 and Big 5 Consulting firms to improve the impact of your marketing initiatives.
Whether you have decided to migrate to the cloud, or weighing up your options for automating your processes. When you consider technology evolution, you will be reviewing lots of applications, services and infrastructure that have been created over many years, by many teams, to support a huge range of business activities. Untangling this interlinked web of services without causing any disruption to your business may seem almost impossible. In reality, it can be achieved, but you need a detailed plan up front of what is the current state of affairs, what is the desirable outcome and most importantly why.
Without a business outcome to measure the success of a project in terms of ROI, you may see little benefit from doing so.
Aaroh specialises in business and technical consulting to help an organisation shrink time and shorten distances through digital transformation. The technology changes; it could be a bespoke application, it could be customising something off the shelf or it could be deploying SD-WAN infrastructure. What does not change however is the hard work that goes in prior to the delivery of the technology.
Reviewing capital structure, Working capital efficiency, cost structures, putting in place SOPs and MIS dashboards, enabling business intelligence for data based decision making for leaders – these are some of the functions of the CFO on Demand. Regular review of data and intelligence for business leaders. The following framework is used to achieve business objectives:
In addition, CFO on Demand can have a business partner role to ensure Capital is efficiently used and the vision of the Promoter is realised.