Creating a Strong Market Presence
Asset Development and Outreach Activities
- Set up and managed tools for awareness programs, including website, videos, mailers, and corporate communication materials.
- Created videos to promote, capture, and connect with global customers, showcasing state-of-the-art infrastructure.
- Expanded reach into the US market during COVID, generating enquiries from the US, Australia, South Africa, and other regions.
Impact
- Enabled showcasing of infrastructure to customers despite limited travel opportunities.
- Replaced cancelled events with targeted outreach activities for the same audience.
- Doubled Instagram followers in under 3 months and increased engagement by 3×.
- Delivered effectively during COVID-19, maintaining commitment despite longer timelines and distributed teams.
- Introduced soft engagement options to sustain traction despite cancelled events and physical meetings.
- Turned COVID-19 into an opportunity to engage relevant audiences in the USA and other high-potential markets.
Brand and Marketing Strategy
- Conducted discovery to identify vibrant export markets for home furnishings.
- Performed competition mapping and audience mapping.
- Developed a comprehensive brand and marketing strategy.
- Improved social media strategy to create a cohesive, consistent presence and boost engagement.
- Adopted an organic approach to build a robust funnel from target markets.
- Leveraged LinkedIn and Instagram together to showcase B2C product lines to a B2B audience.
