Challenge – Scale up Business across multiple geographies
Problem Statement
Data Analytics and Management Consulting company promoted by NIT Rourkela, IIM Ahmedabad graduates, Datawise has decided to scale up its business 2X in the next 3 years.
Summary
Datawise has added new partners and service lines and needed to scale up its presence in key geographies like North America and India
Aaroh worked on the Brand Strategy and logically organized their service offerings to create a meaningful structure that was consistent across the organization. Standardized all their sales tools to be used by the new partners and staff in new geographies.
Impact
- Structured offerings clearly, enabling the sales team—especially new hires in new geographies—to perform effectively
- Website optimized to generate more high-quality leads
- Developed collaterals and campaign materials for LinkedIn and email outreach
- Planned content marketing to build strong leader profiles
