No. This is market expansion - finding new buyers in new geographies and segments. Digital channels are the tools; the outcome is qualified buyer conversations and market presence, not follower counts.
Contact Info
Contact Info
+91 9871917197
Contact Info
reachus@aaroh.com
Contact Info
1522, Astralis, Sector 94, Noida, India
AWS - MSME Digitisation
Problem Statement
How to enable more micro enterprises to digitise using tools available on AWS Digital Suite?
Summary
As a part of Jeff Bezos commitment of $1 bn for digitisation program for micro and small enterprises and AWS needed to onboard micro enterprises from all parts of India. AWS took relevant tools from Indian startups and offered them at upto 85% discount as an introductory offer. Fitment analysis and Onboarding model created by Aaroh. Roll out in the smaller cities of India also carried out by Aaroh to make this their flagship program under SMB VIdyalaya.
How to enable more micro enterprises to digitise using tools available on AWS Digital Suite?
Summary
As a part of Jeff Bezos commitment of $1 bn for digitisation program for micro and small enterprises and AWS needed to onboard micro enterprises from all parts of India. AWS took relevant tools from Indian startups and offered them at upto 85% discount as an introductory offer. Fitment analysis and Onboarding model created by Aaroh. Roll out in the smaller cities of India also carried out by Aaroh to make this their flagship program under SMB VIdyalaya.
Impact
Co-created a suite of tools sourced from Amazon partners to introduce digitisation for micro SMEs
In a pilot project, enrolled ~2000 micro enterprises across multiple cities into 2–3 digital initiatives (billing, HR-payroll, inventory management) Mapped current digital dependencies and gaps of micro enterprises Covered cities including Ludhiana, Jamshedpur, Shimla, Kolkata, Pathankot, Coimbatore, Vellore, Trichy, Bhiwadi, Jaipur, Aligarh, Pune, Aurangabad, etc.
Built a strong database for further digitisation and awareness initiatives Planned scale-up to include small enterprises and exporters across India
Co-created a suite of tools sourced from Amazon partners to introduce digitisation for micro SMEs
In a pilot project, enrolled ~2000 micro enterprises across multiple cities into 2–3 digital initiatives (billing, HR-payroll, inventory management) Mapped current digital dependencies and gaps of micro enterprises Covered cities including Ludhiana, Jamshedpur, Shimla, Kolkata, Pathankot, Coimbatore, Vellore, Trichy, Bhiwadi, Jaipur, Aligarh, Pune, Aurangabad, etc.
Built a strong database for further digitisation and awareness initiatives Planned scale-up to include small enterprises and exporters across India
Marketing and Roll Out
Program created under Jeff Bezos’ commitment of $1B investment to digitise 10M+ small businesses in India
Partnered with Amazon to roll out highly discounted digitisation tools (up to 85% off) from startups like Vyapar, GreytHR, Vinculum, Zoho Inventory, etc.
After success with micro enterprises, expanded the program to digitise small enterprises across India
Partner Information
Category
Marketing
Senior Partner - Founder Director
Arundhati Mukherjee
Brief Credentials
30+ years of diversified industry experience in growth-focused MNCs, including Big 5. Economics, Business, Marketing, Andrews University, Haas (UC Berkeley), Group Leader – Communications, TCS, Director – Accenture Marketing, CMO – CK Birla Group
Call Us Today!
Call us today to discuss how we can drive your success
Message Us 24/7
+91 9871917197
FAQs
Questions we get asked.
We are focused on business owner, family led businesses and second generation entrepreneurs who are looking to scale. We bring in best practices and the might of Big 5 Consulting firms and Fortune 500 companies to partner with you in that ambition.
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Is this a digital marketing service?
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What is CMO on Demand?CMO on Demand is a strategic, fractional engagement model that gives SMEs access to senior marketing leadership without the overhead of a full-time executive. It brings Fortune 100 and Big 5 consulting expertise into your business to define market strategy, align marketing efforts with your overarching business objectives, and drive commercial excellence. Essentially, it provides the vision, structure, and accountability required to ensure your marketing spend delivers measurable ROI rather than just tactical activity.
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Why start with a Discovery?Because the right engagement starts with the right diagnosis. The Discovery brings to the forefront your top risks and opportunities, with a roadmap - before we start anything that positions you differently.
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What do we need in place before starting?A clear product or service with proven demand. We handle brand positioning, digital presence, and outreach. You bring the product and the capacity to serve new buyers. It requires you to respond to our requests quickly. We try and make it simple for your team working within the available resources, but still your commitment is essential. After the first few months, once we have understood your products and the general customer
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How long before qualified leads arrive?Discover and development of brand strategy and marketing assets take about 3 months. Social media and Outreach activities begin after that. Qualified buyer conversations typically begin in 6-8 weeks after we start of that. So, total of 5-6 months. When we start from scratch - Discover, website, new social media handles, sales cycle of about 3-4 months - we see first sales in a new market: 8–12 months, depending on the product and the market. This is dependent on you as well - how fast do we get approvals from you.
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How is this different from a marketing agency?An agency runs campaigns against activity metrics. Aaroh is a business partner, CMO on Demand, fractional CMO. We start with the market strategy - which geographies, which buyer profiles, which channels. We execute it with a named partner accountable for lead outcomes.
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Can a digital marketing agency do this?No. An agency focuses on tactical campaign execution, such as ad spend or social media traffic. Aaroh builds the end-to-end market expansion engine: strategy, brand positioning, outbound systems, and lead qualification. We don't just run campaigns; we build the market-facing infrastructure that your business uses to scale.
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Where does your role finish and ours start?As soon as the client agrees to explore the products or services of your company, we hand over to your sales team as a confirmed interest. Further detailed discussions on specific solutions, pricing, negotiations - these will be taken up your team.
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Do you work with Large, Medium and Small businesses?We do not work with Large businesses. We are focused on the businesses run by business owners, typically in the range of INR 50- 350 Cr in India or about USD 10-50 million globally. Our offerings and our models are all created for this community and addresses their problems and growth trajectory expectations.
Aaroh builds businesses alongside the people who run them on marketing, finance, operations, strategy, and AI. We work until the results are structural.
Get In Touch
- Phone : +91 9871917197
- Email : reachus@aaroh.com
- Address : 1522, Astralis, Sector 94, Noida, India
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