No. This is market expansion - finding new buyers in new geographies and segments. Digital channels are the tools; the outcome is qualified buyer conversations and market presence, not follower counts.
Contact Info
Contact Info
+91 9871917197
Contact Info
reachus@aaroh.com
Contact Info
1522, Astralis, Sector 94, Noida, India
Challenge: Attract the best students of Kerala
Brand and Marketing Strategy
- Discovery: Sharpened audience segmentation and positioning
- Created the brand identity program
- Widened audience mix for undergraduate studies
- Established a robust online presence and engaged the community on the key programs, events, and innovations
- Consolidated social media presence through a limited number of official pages, down from multiple pages and scattered communications
- Initiated end-to-end digital campaign plans – different strategies for different parts of the year
- Advised on a comprehensive online and offline marketing program
- Helped improve the in-house marketing team and information generation model to support marketing throughout the year
Asset Development and Outreach Activities
- Revamped the website and improved the ranking in search engines
- Paid campaigns to boost visibility to more +2 students from across Kerala, other states and middle east countries
- Covered all major Education portals to improve rankings and presence
- Maintained vibrant Social Media calendar covering all parts of the college
- Created content calendars by associating with key leaders of the individual institutes within Saintgits
- Increased social media engagements for promoting the college fests, patents, innovations, achievements and other extra-curricular activities in a regular basis
- Managed the YouTube channel to give the audiences a glimpse of the vibrant “Life at Saintgits”
Sales Enablement
New Offerings
Helped crystallise two new departments and the positioning strategy
Commercial Excellence
Introduced a CRM system for robust lead tracking, along with team training.
Created and trained specialized teams for the admission season.
Established visibility of the admissions process for leadership to enable close tracking and quick decision-making.
Set up a war room to maintain admission numbers during a challenging year for engineering colleges.
Developed programs to increase visibility among school children and their parents.
Impact
- During a period of declining BTech/Engineering admissions, Saintgits increased high-quality applications by 30% YOY.
- Applications for other Saintgits colleges also grew by 30–40%.
Applications from students scoring over 90% in +2 rose from 3–4 per year to 94 within two admission seasons (2.5 years of association).
Campaigns successfully reduced lead acquisition costs to one-fifth of published industry standards year-on-year.
Consistent social media communication strengthened connections between current, prospective students, and parents.
Built a platform for existing students to attract juniors, leveraging their influence as key opinion makers.
Feedback
Saintgits has a relationship of trust with Aaroh. Often, they have fiduciary responsibility of a significant part of our marketing budgets. Alignment to our objectives and transparency in the reporting has ensured that we develop a completely open relationship. Aaroh is an integral part of our leadership team.Punnoose George, Chairman, Saintgits Group of Institutions
Director Information
Category
Marketing
Founder Director
Arundhati Mukherjee
Brief Credentials
30+ years of diversified industry experience in growth-focused MNCs, including Big 5. Economics, Business, Marketing, Andrews University, Haas (UC Berkeley), Group Leader – Communications, TCS, Director – Accenture Marketing, CMO – CK Birla Group
Call Us Today!
Call us today to discuss how we can drive your success
Message Us 24/7
+91 9871917197
FAQs
Questions we get asked.
We are focused on business owner, family led businesses and second generation entrepreneurs who are looking to scale. We bring in best practices and the might of Big 5 Consulting firms and Fortune 500 companies to partner with you in that ambition.
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Is this a digital marketing service?
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What is CMO on Demand?CMO on Demand is a strategic, fractional engagement model that gives SMEs access to senior marketing leadership without the overhead of a full-time executive. It brings Fortune 100 and Big 5 consulting expertise into your business to define market strategy, align marketing efforts with your overarching business objectives, and drive commercial excellence. Essentially, it provides the vision, structure, and accountability required to ensure your marketing spend delivers measurable ROI rather than just tactical activity.
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Why start with a Discovery?Because the right engagement starts with the right diagnosis. The Discovery brings to the forefront your top risks and opportunities, with a roadmap - before we start anything that positions you differently.
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What do we need in place before starting?A clear product or service with proven demand. We handle brand positioning, digital presence, and outreach. You bring the product and the capacity to serve new buyers. It requires you to respond to our requests quickly. We try and make it simple for your team working within the available resources, but still your commitment is essential. After the first few months, once we have understood your products and the general customer
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How long before qualified leads arrive?Discover and development of brand strategy and marketing assets take about 3 months. Social media and Outreach activities begin after that. Qualified buyer conversations typically begin in 6-8 weeks after we start of that. So, total of 5-6 months. When we start from scratch - Discover, website, new social media handles, sales cycle of about 3-4 months - we see first sales in a new market: 8–12 months, depending on the product and the market. This is dependent on you as well - how fast do we get approvals from you.
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How is this different from a marketing agency?An agency runs campaigns against activity metrics. Aaroh is a business partner, CMO on Demand, fractional CMO. We start with the market strategy - which geographies, which buyer profiles, which channels. We execute it with a named partner accountable for lead outcomes.
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Can a digital marketing agency do this?No. An agency focuses on tactical campaign execution, such as ad spend or social media traffic. Aaroh builds the end-to-end market expansion engine: strategy, brand positioning, outbound systems, and lead qualification. We don't just run campaigns; we build the market-facing infrastructure that your business uses to scale.
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Where does your role finish and ours start?As soon as the client agrees to explore the products or services of your company, we hand over to your sales team as a confirmed interest. Further detailed discussions on specific solutions, pricing, negotiations - these will be taken up your team.
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Do you work with Large, Medium and Small businesses?We do not work with Large businesses. We are focused on the businesses run by business owners, typically in the range of INR 50- 350 Cr in India or about USD 10-50 million globally. Our offerings and our models are all created for this community and addresses their problems and growth trajectory expectations.
Aaroh builds businesses alongside the people who run them on marketing, finance, operations, strategy, and AI. We work until the results are structural.
Get In Touch
- Phone : +91 9871917197
- Email : reachus@aaroh.com
- Address : 1522, Astralis, Sector 94, Noida, India
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