Revenue growth often hides structural inefficiencies. The uncertainty exists because statutory accounts are backward-looking and aggregate data, which masks the specific drivers of your profit. We need to analyse data on a monthly basis and enable decision making at a weekly / monthly basis, rather than annually on a retrospective basis.
Profit lags could be due to multiple factors like changing Cost-to-Serve, Pricing Lag,
Mix Drift,, etc.
Our Profit Discovery maps these leakages, separating real growth from profit-draining volume.
Contact Info
Contact Info
+91 9871917197
Contact Info
reachus@aaroh.com
Contact Info
1522, Astralis, Sector 94, Noida, India
CFO on Demand
Stop Hidden Wealth Erosion
Revenue grows. Cash flows. Profit doesn’t. Most businesses don’t know which products, which customers, or which channels are actually making money – because statutory accounts don’t show it.
The CA provides annual accounts. What a high-growth business needs is real-time margin intelligence: which SKUs are profitable, which customers cost more to serve than they pay, where cash is going and why.
Outcomes
- Pricing corrections and receivables improvement: 30–60 days
- SKU-level margin clarity: visible by month 3
- 13-week cash forecast: reliable by month 2
- Profit growing faster than revenue – structural, not one-off
What Aaroh Builds for You
The financial intelligence layer that turns revenue growth into profit growth — at SKU level, at customer level, at channel level. We will help you move beyond cash flow to a wealth-creation model.
- SKU-level and customer-level profitability analysis - where margin is made and where it is lost
- Cost-to-serve calculation - the true cost of serving each major customer segment
- Working capital optimisation - receivables discipline, payables management, inventory reduction
- Pricing strategy - margin recovery without volume loss
- Monthly Profit Pack - management accounts for the owner and leadership team
- 13-week rolling cash forecast - updated monthly
Partner Information
Category
Finance
Senior Partner - Finance
CA Gaurav Agarwal
Brief Credentials
25+ years working with SMEs. CFO on Demand. Working with promoters to improve data-based decision-making, reducing costs and improving terms and conditions with buyers and vendors.
FAQs
Questions we get asked.
We are focused on business owner, family led businesses and second generation entrepreneurs who are looking to scale. We bring in best practices and the might of Big 5 Consulting firms and Fortune 100 companies to partner with you in that ambition.
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Our revenue is growing but not so clear about profit. I dont think it is growing at the same rate. What's typically causing that?
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Isn't this what the CA does?The CA produces backward-looking statutory accounts. Profit Improvement is forward-looking management intelligence done on a weekly /monthly basis - SKU margins, customer profitability, real cost-to-serve, and cash forecasting. Different documents. Different purpose.
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Do you work with the existing finance team?Yes. Aaroh works alongside the internal team and the CA. We build the management layer above the statutory accounts. The CA relationship is complemented, not replaced. We generally are able to improve the data collection model and put in a layer of analysis by our senior partner and you. We do not add significantly to the wrok load of your team - work smarter rather than work harder. Your team will enjoy having visibility -adding on to their understanding of how they are contributing to the business.
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How are you different from our CA?Your CA is indispensable - for compliance, tax, and audit. We work in a different layer: profit by SKU and customer, cash forecasting, operational systems, and export readiness. We make your CA's work easier. We don't replace the relationship.
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How quickly does it show up?Pricing and receivables: 30–60 days. SKU-level margin clarity: month 3. Cash forecast reliable: month 2.
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Do you work with Large, Medium and Small businesses?No, we are focused on the businesses run by business owners, typically in the range of INR 50- 350 Cr in India or about USD 10-50 million globally. Our offerings and our models are all created for this community and addresses their problems and growth trajectory expectations.
Aaroh builds businesses alongside the people who run them on marketing, finance, operations, strategy, and AI. We work until the results are structural.
Get In Touch
- Phone : +91 9871917197
- Email : reachus@aaroh.com
- Address : 1522, Astralis, Sector 94, Noida, India
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