About

About us

Aaroh Consulting uses deep industry expertise and rigorous analysis to help you achieve real impact for your organisation. We enable SMEs to create a robust structure through an insight-driven approach, helping clients make better decisions and deliver improved ROI. Aaroh focuses on maximizing your business potential by objectively evaluating challenges using research, data, and market insights to design effective solutions. Partnering with Aaroh helps you chart your growth path through our CMO-CTO-CFO on Demand model, followed by our Services in Demand solutions powered by deep expertise and continuous learning.

Marketing, technology, and financial models are evolving rapidly, especially post-COVID. Aaroh’s continuous learning model ensures access to the latest platforms, tools, and strategies to acquire clients, build scalable systems, and improve financial efficiency. Recognised by DPIIT, Ministry of Commerce and Industry, Government of India, Aaroh is also a knowledge partner to leading industry bodies like BSE SME, CII, FIEO, and Wadhwani. Founded by industry veterans, the team brings 200+ years of combined experience from Fortune 100 companies and top consulting firms, with leadership backgrounds in organisations such as TCS, Accenture, CK Birla Group, CARE, ActionAid, Etisalat, and Vodafone.

Our Approach

In-Depth Expertise

To succeed, businesses will need strategy and fully integrated plans in place to implement the strategy. CXO on Demand helps connect your investments in marketing, technology and finance to business goals. Aaroh brings best practices from large corporates adapted for SMEs to put them on the road to growth. Services on Demand brings deep skills on a flexible basis to execute strategy towards goals that are specific, measurable, attainable, realistic, and time-bound.

Building Strategic Partnerships

Our engagements are practical and collaborative with focus on creating and delivering personalised solutions for our clients. This leads to strategic partnerships that are built for long term success. Our client relationships are strong, strategic and long term. Clients seek our advice on anything related to long and short term customer facing decisions.

Research, real insights, industry standards, affordable models - preparing SMEs for the big league

We believe in a detailed approach to our assignments with clients and start with a rigorous analysis, in-depth research and an understanding of the related dynamics. Our signature discovery workshops help us develop an approach to the challenges which includes the clients’ perspectives from being in the business for a long time as well industry best practices from Aaroh. Consistent alignment to this approach helps build a reliable approach for businesses. While we value the insights from the entrepreneurs, we’re also not afraid to challenge long held beliefs of the founders given our insights from the industry. Our approach remains objective, consistent and disciplined.