Saintgits -

Creating a Strong Market Presence

Helped crystalise on two new departments and positioning strategy

Introduced a CRM system for robust lead tracking, along with team training.
Created and trained specialized teams for the admission season.
Established visibility of the admissions process for leadership to enable close tracking and quick decision-making.
Set up a war room to maintain admission numbers during a challenging year for engineering colleges.
Developed programs to increase visibility among school children and their parents.

During a period of declining BTech/Engineering admissions, Saintgits increased high-quality applications by 30% year-on-year.
Applications for other Saintgits colleges also grew by 30–40%.
Applications from students scoring over 90% in +2 rose from 3–4 per year to 94 within two admission seasons (2.5 years of association).
Campaigns successfully reduced lead acquisition costs to one-fifth of published industry standards year-on-year.
Consistent social media communication strengthened connections between current students, prospective students, and parents.
Built a platform for existing students to attract juniors, leveraging their influence as key opinion makers.

Sharpened audience segmentation and positioning through in-depth discovery.
Created a comprehensive brand identity program.
Expanded the audience mix for undergraduate studies.
Established a strong online presence and engaged the community around key programs, events, and innovations.
Consolidated social media into a limited number of official pages, replacing scattered communication.
Initiated end-to-end digital campaign plans with strategies tailored to different times of the year.
Advised on a comprehensive online and offline marketing program.
Strengthened the in-house marketing team and improved the information generation model for year-round support.