Challenge – Claiming the high ground in PPE
Problem Statement
How to transition from a products manufacturer and trader to stake a claim to being the most credible name in PPE in India?
Summary
Udyogi is India’s leading PPE manufacturer and sole representative in India for some of the largest PPE players in the world. Aaroh has worked with Udyogi to reposition Udyogi as the premier Safety Consultants in India and the Middle East for large and small manufacturing and construction companies.
Impact
- Redefined brand identity, repositioning Udyogi from a helmet-focused company to a head-to-toe PPE solutions provider
- Developed a strategy to highlight Udyogi’s deep expertise in safety and hazard management for manufacturing and construction sectors
- Restructured the sales organization for commercial excellence and improved ROI on sales spend
- Created new offerings to provide a “tip-of-the-spear” advantage and showcase domain expertise
- Built a milestone-based roadmap for lead generation and growth across multiple channels
