Expanding The Market For A 40+ Years Company
Problem Statement
How to expand the market beyond the industry segments and geographies they were working in?
Summary
Aaroh worked with Tripcon to create a strong online presence. We have evangelised Brand Tripcon with this niche audience segment and delivered leads which have opened several doors for Tripcon.
Impact
- Created a differentiated position in a niche segment
- Online presence established them as knowledge leaders
- Campaigns generated 100+ high-quality B2B leads from procurement managers and directors
- Built a highly qualified sales funnel, saving time for the sales team
- Developed an export market sales funnel for a high-margin business
Brand and Marketing Strategy
- Created a strong differentiated brand identity
- Developed a milestone-based roadmap for growth across multiple channels
- Sharpened audience segmentation
- Built consistent brand messaging across all media channels
- Designed end-to-end digital campaign plans
