Udyogi is India’s leading PPE manufacturer and sole representative in India for some of the largest PPE players in the world. Udyogi has been making workplaces safer for over 4 decades. Udyogi wanted to transition from a products manufacturer and trader to stake a claim to being the most credible name in PPE in India. Aaroh has worked with Udyogi to position Udyogi as the premier Safety Consultants in India for large and small manufacturing and construction companies. Aaroh has worked with Udyogi to align its skills and develop its new offerings in line with the skills available within the organisation and credibility it enjoys with the customers. Aaroh has created a credible storyline and communication program to ensure acceptability and excitement internally and with immediate stakeholders.