Taking a new product to the market?
Aaroh develops a product launch strategy for an architecture firm
Taking a new product to the market?
Aaroh develops a product launch strategy for an architecture firm
Context
A 3D visualization and rendering company approached us to develop a salient brand for their new software product and help launch this revolutionary, VR-first, patented and award-winning platform for the Architecture, Engineering and Construction community
CMO on Demand: Building a new identity
- Comprehensive consultation sessions structured around identifying the company’s value proposition: brand direction, vision, mission and promise to customers
- Message house development, message hierarchy for a unified approach to the company’s current offerings and new product launch
- Development of a brand identity for the new product: consolidating the opinions of multiple stakeholders into a distinct brand with distinct values, designed to break new ground in the VR community
- Strategy for all-around digital presence with aligned messaging, look and feel
- Complete planning for a product launch, external events, email communications for launch
Marketing on Tap: Launching the product
- Developed the approach for the new product’s primary asset and delivery tool – the website
- In-depth website content strategy based on value proposition and messaging
- Delivered a comprehensive website significantly sharper in its messaging and approach compared to the competition
Let’s Talk
About Growth and the Next Level of Success