Aaroh develops a product launch strategy for an architecture firm
Context
A 3D visualization and rendering company approached us to develop a salient brand for their new software product and help launch this revolutionary, VR-first, patented and award-winning platform for the Architecture, Engineering and Construction community.
CMO on Demand: Building a new identity
- Comprehensive consultation sessions structured around identifying the company’s value proposition: brand direction, vision, mission and promise to customers.
- Message house development, message hierarchy for a unified approach to the company’s current offerings and new product launch.
- Development of a brand identity for the new product: consolidating the opinions of multiple stakeholders into a distinct brand with distinct values, designed to break new ground in the VR community.
- Strategy for all-around digital presence with aligned messaging, look and feel.
- Complete planning for a product launch, external events, email communications for launch.
CMO on Demand: Building a new identity
- Comprehensive consultation sessions structured around identifying the company’s value proposition: brand direction, vision, mission and promise to customers.
- Message house development, message hierarchy for a unified approach to the company’s current offerings and new product launch.
- Development of a brand identity for the new product: consolidating the opinions of multiple stakeholders into a distinct brand with distinct values, designed to break new ground in the VR community.
- Strategy for all-around digital presence with aligned messaging, look and feel.
- Complete planning for a product launch, external events, email communications for launch.
Marketing on Tap: Launching the product
- Developed the approach for the new product’s primary asset and delivery tool – the website.
- In-depth website content strategy based on value proposition and messaging.
- Delivered a comprehensive website significantly sharper in its messaging and approach compared to the competition.
ABOUT US
Aaroh is a Marketing Consulting firm that helps SMEs develop their Brand strategy and Route to Commercial excellence.
ABOUT US
Aaroh is a Marketing Consulting firm that helps SMEs develop their Brand strategy and Route to Commercial excellence.