Aaroh develops a product launch strategy for an architecture firm
Context
A 3D visualization and rendering company approached us to develop a salient brand for their new software product and help launch this revolutionary, VR-first, patented and award-winning platform for the Architecture, Engineering and Construction community.
CMO on Demand: Building a new identity
- Comprehensive consultation sessions structured around identifying the company’s value proposition: brand direction, vision, mission and promise to customers.
- Message house development, message hierarchy for a unified approach to the company’s current offerings and new product launch.
- Development of a brand identity for the new product: consolidating the opinions of multiple stakeholders into a distinct brand with distinct values, designed to break new ground in the VR community.
- Strategy for all-around digital presence with aligned messaging, look and feel.
- Complete planning for a product launch, external events, email communications for launch.
CMO on Demand: Building a new identity
- Comprehensive consultation sessions structured around identifying the company’s value proposition: brand direction, vision, mission and promise to customers.
- Message house development, message hierarchy for a unified approach to the company’s current offerings and new product launch.
- Development of a brand identity for the new product: consolidating the opinions of multiple stakeholders into a distinct brand with distinct values, designed to break new ground in the VR community.
- Strategy for all-around digital presence with aligned messaging, look and feel.
- Complete planning for a product launch, external events, email communications for launch.
Marketing on Tap: Launching the product
- Developed the approach for the new product’s primary asset and delivery tool – the website.
- In-depth website content strategy based on value proposition and messaging.
- Delivered a comprehensive website significantly sharper in its messaging and approach compared to the competition.
ABOUT US
Aaroh is a leading global consulting firm providing SMEs a broad range of services to redefine their approach to their business operations. We enable SMEs to derive scale using the growth triad of Marketing, Technology and Finance.
ABOUT US
Aaroh is a leading global consulting firm providing SMEs a broad range of services to redefine their approach to their business operations. We enable SMEs to derive scale using the growth triad of Marketing, Technology and Finance.