SOCIAL MEDIA MARKETING

Marketing: Spending vs Investing

Marketing ROI: An Investment or an Expense

In Digital Marketing, there’s a short game (spending) and a long game (investing) to get customers and sales, but most people have no patience or means to justify playing the long game. This presents an opportunity for any company looking … Read More

Pruducto Launch

7 Marketing Approaches to Create an Effective Product Launch Campaign

Gone are the days when you could write a catchy jingle, create an iconic image, a line or two of content and then cross your fingers that good results would follow. In today’s buyer-centric economy, the strategy needs to be … Read More