SAINTGITS: Attracting quality talent
Aaroh enabled Saintgits to increase their admission rates by increasing traction
SAINTGITS: Reaching Untapped Audiences
Aaroh enabled Saintgits to increase their admission rates by gaining traction
Context
Saintgits got in touch with Aaroh to be seen and heard in larger parts of Kerala, neighboring states and some other countries in order to attract high quality students from a larger geography.
CMO on Demand: Brand Strategy
- Sharpen audience segmentation and positioning by
- Created the brand identity program.
- Brought parents into the mix due to the role that they play for undergraduate studies
CMO On Demand: Marketing Strategy
- Built on the innovations program and faculty credentials at Saintgits to engage students
- Established a robust online presence and engaged the community on the key events
- Initiated end-to-end digital campaign plans for different parts of the year, widening the audience set including parents and students from 16-22 years in larger parts of Kerala and neighbouring states.
- Advised on a comprehensive marketing program, processes and admissions process. Created offline programs for visibility among school children and their parents.
- Helped improve the in-house marketing team and information
CMO On Demand: Marketing Strategy and Planning
- Helped them crystalise on two new departments and strategy for positioning them among students
- Introduced CRM for robust tracking of lead
- Created visibility for admissions process across the leadership team for close tracking
Marketing on Tap: Campaign rollouts
- Revamped the website and improved the ranking in search engines by incorporating onsite and offpage SEO initiatives and social media campaigns.
- Consolidating and establishing social media presence for each of the colleges through the official pages
- Managing Facebook/Twitter/Instagram pages – creating content calendars by associating with key leaders of the individual institutes within Saintgits
- Increasing social media engagements for promoting the college fests, patents, innovations, achievements and other extra-curricular activities in a regular basis
- Managing the YouTube Channel to give the audiences a glimpse of the “Life at Saintgits”.
- Initiating campaigns to reach out to more +2 students from across Kerala, other states and middle east countries
Impact
- In these times of plunging admission rates in BTech/Engineering, Aaroh was successful in increasing the number of high-quality applications from students year on year by 30%.
- Applications for other colleges also increased by 30-40%
- Applications from students with over 90% marks in +2 increased from 3-4 per year to 94 last year – within 2 admission seasons, 2.5 years of association with Aaroh
- Consistent communication on social media platforms enabled stronger community connect between students and prospective students and parents
- Successful campaigns resulting in lead acquisition at 1/5th of the costs as per published industry standards year on year
Client Speak
Saintgits has a relationship of trust with Aaroh. Often they have fiduciary responsibility of a significant part of our marketing budgets. Alignment to our objectives and transparency in the reporting have ensured that we develop a completely open relationship. Today, Aaroh is an integral part of our leadership team.
In the past 1 year that we have worked with Aaroh, both our offline and digital presence has transformed dramatically. We still have a long way to go, but Aaroh has worked with our large leadership team, 4 colleges with 8 different kinds of audiences, and our lean marketing team to take complete charge in certain areas to deliver growth and results – supporting us during our critical events and admission season with war room like efforts.
Our association is deepening with a larger part of the Saintgits group recognising the difference Aaroh has made to our overall presence in the community that we serve – that of students and their parents.
Punnoose George, Chairman
Saintgits Group of Institutions
Let’s Talk
About Growth and the Next Level of Success