Brand Positioning and increasing the Revenue multifold
Aaroh is working with Prakash Labels to redefine the marketing strategy for Sales growth
Prakash Labels: Brand Positioning and increasing the Revenue multifold
Aaroh is working with Prakash Labels to redefine the marketing strategy for Sales growth
Context
Prakash wants to grow their labelling business three times the existing revenue and recognized marketing as a key area of improvement if they had to achieve it. Aaroh is working with them as an extended marketing arm by applying 360 degree marketing approach.
CMO on Demand: Marketing Strategy, Messaging, Brand Development
- Sharpen audience segmentation and positioning by developing key messaging
- Created visibility for all the Business Units within the logo unit
- Initiating end-to-end digital campaign plans
- Helping them develop their CRM, inside sales and create upselling programs for their rich customer base of 25 years
Marketing on Tap: Asset Development
- Developed the logo, website, corporate brochure and all sales collateral
- Created a Sales catalogue for better business pitches
- Developed complete set of stationery, collateral and bank of photographs to re emphasize their visual identity and messaging
- Created an internal communication material for the launch to create alignment within the overall team for the core values and key messages
Impact
- Redefined the brand identity
- Created an image which can help the sales team to approach marquee clients
- Helping Prakash Labels in the journey from an image of Reliability to the image of a solution provider and Innovator
- Atleast 20 high quality leads per month to expand client base
- Mining data from 25 years to build on existing connects
- Restructuring sales processes through introduction of CRM and inside sales
Let’s Talk
About Growth and the Next Level of Success