Vantage Circle, an employee benefits and engagement platform that provides comprehensive and cost effective employee rewards programs to help companies engage & retain key employees, wanted to achieve top of the mind recall among its users. The company wanted to form a deeper connection with its audience to encourage other companies and their employees to actively use the platform in their workplace.
CMO on Demand: Engagement strategy and digital audit
- Aaroh conducted an audit of Vantage Circle’s digital collateral and provided top-tier consultancy to improve the same
- Developed an engagement plan targeting its users to encourage them to use the Vantage Circle platform in the workplace
- Developed a strategy to use closed groups on social media, newsletters, offer communications etc to improve recall and engage their users
We recognised marketing as a key component of our growth strategy and selected Aaroh to review our marketing strategy and presence, both online and offline. Aaroh’s analysis and recommendations have been insightful, providing a refreshing, methodical approach for our customers in addition to brand alignment for our audience and online presence, amongst others. We are in the process of implementing the recommendations and will continue engaging to improve our alignment to market, audience and customers as our business grows.
Partha Neog, CEO