The oldest and most prestigious Hospitality management college in Switzerland desired greater representation in its student body from India – a globally sought-after community.
CMO on Demand: Understanding an audience
- Developed surveys and questionnaires to determine strategic areas to develop
- Disseminated relevant surveys for students, counsellors and parents
- Developed a consolidated message hierarchy for the Indian market
- Developed the right strategy for the college’s conversation with the student community in India seeking to study abroad
Marketing on Tap: Increasing Brand Visibility
- On location shoot, editing and finalization into a short, interesting and informative film which will be used globally as an important showcase for USFS collaborations with governments across the world towards conservation of forests and wildlife.