MBA – Andrews University,
BEPM, Haas School of Business, University of California, Berkeley
Founder Director – Aaroh Marketing & Communications
Former Group Head – Marketing and Communications, CK Birla Group
Former Director – Marketing Shared Services, Accenture
Marketing and communications leader with over 25 years in diverse industries like IT, Auto components, Hospitals, Consumer Durables, Education and building materials – go to market strategy, brand positioning, brand building, crisis communications, marketing campaign (digital and offline) management including budget management. Key areas of expertise are long term brand building and sales enablement programs.
- Pioneered the offshore Marketing campaign delivery model for Accenture – a global first for this industry segment. Launched business critical marketing campaigns globally though mature marketing teams in offshore centers in NCR, Johannesburg and Manila. Created and led the single largest, highly sought after Marketing team in Accenture.
- Changed the brand with which brands like TCS, CA and CK Birla Group went to market with. Developed the CK Birla Group Brand and all its group company brands, led the transition of the TCS brand to the Tata Group Brand identity program
- Led the crisis communications for one of the most valuable brands of India during the critical phase of “shutdown of operations” in a challenging state – Internal, media, state government, legal. Ensured minimal collateral noise for the Group outside the state.