Expanding into Overseas Markets?
Aaroh empowered the Swiss-based world’s number 1 hospitality management college to connect with the Indian community
Expanding into Overseas Markets?
Aaroh empowered the Swiss-based world’s number 1 hospitality management college to connect with the Indian community
Context
The oldest and most prestigious Hospitality management college in Switzerland desired greater representation in its student body from India – a globally sought-after community.
CMO on Demand: Understanding an audience
- Developed surveys and questionnaires to determine strategic areas to develop
- Disseminated relevant surveys for students, counsellors and parents
- Developed a consolidated message hierarchy for the Indian market
- Developed the right strategy for the college’s conversation with the student community in India seeking to study abroad
Marketing on Tap: Increasing Brand Visibility
- Improved quality of interest by igniting the institute’s vision and culture in this new market through various platforms like educational websites, student counsellors, etc.
- Developed testimonial films recording the experiences of Indian alumni
- Developed the complete online advertising program and content for landing pages for generating enquiries
Let’s Talk
About Growth and the Next Level of Success