CMO on Demand
CMO on Demand
CMO on Demand enables SMEs to create efficient marketing plans. Tracking campaigns, brand outreach plans, creating strategic opportunities for leaders, customer acquisition in a predictable manner, commercial excellence to reduce the cost of sales – these are some of the CMO functions that help SMEs to create efficient connections with its customers. CMO on Demand makes it affordable for SMEs to access expertise from Fortune 100 and Big 5 Consulting firms to improve the impact of their marketing initiatives. These are some of the CMO functions that help SMEs create efficient connections with its customers.
Commercial Excellence
Commercial Excellence is a series of steps that an organization takes to plan the delivery of its value proposition to its audience, supported by excellent sales and marketing execution. This is essential for businesses that seek to relook at their existing presence in the market, redefine their image and on ground sales organisation. Optimise your sales and marketing spend, optimise sales and rejuvenate revenue growth. You will target your customer better, deliver your offering to them in the most efficient way supported by excellent sales and marketing initiatives. Commercial excellence brings in significant financial benefits through revenue growth or through plugging the leaks and significant SG&A savings. Commercial excellence should be considered by organisations who seek a new go to market model or enter the market with new products or offerings in mature, competitive segments. Commercial excellence requires that you tackle the following:
Segment your audience and define segment specific value propositions. Find the economics of serving a customer segment and map it with their willingness to pay. This is the most challenging element that SMEs struggle to do. Selecting and prioritising the customer segment for whom your offering aligns strongly to their pain points brings better ROI. One size no longer fits all and identifying the segments for which you have the right value proposition is critical to success. Our research on buying trends and customer behaviours across different demographics sharply identifies the segments where you can get maximum revenue and profit growth.
A business aligned sales organisation with clear responsibilities and areas marked out will lead to clarity and distinct areas of operations improving the efficiency of your sales initiatives. New routes to the market may need to be created, existing routes may need to be better defined, incentive structures redefined, support organisations created, distribution landscape optimised. In depth understanding of nascent and mature markets, helps us in creating a go-to-market strategy and commercial models that will help you get the offering to prospects with minimum wastage of resources and create a space for yourself in the market.
A business aligned sales organisation with clear responsibilities and areas marked out will lead to clarity and distinct areas of operations improving the efficiency of your sales initiatives. New routes to the market may need to be created, existing routes may need to be better defined, incentive structures redefined, support organisations created, distribution landscape optimised. In depth understanding of nascent and mature markets, helps us in creating a go-to-market strategy and commercial models that will help you get the offering to prospects with minimum wastage of resources and create a space for yourself in the market.
Select the right channels and promote your brand the right way. Aaroh helps you implement a winning channel strategy through a clear characterisation of your prospective buyer journey. Understanding their needs, likes, dislikes and specific channel requirements, incentivising levers and cost to serve – all this improves reach at lower cost – converting into higher revenue and better profit margins.
Focus on delivering the experience which a customer wants and see their loyalty grow. You will understand your customer needs better and chart their interaction with your brand to define the customer experience they are expecting of you. Increased focus on addressing the pain points delivers a better experience, increases loyalty and improves returns on investment.

ABOUT US

Aaroh is a leading global consulting firm providing SMEs a broad range of services to redefine their approach to their business operations. We enable SMEs to derive scale using the growth triad of Marketing, Technology and Finance.
© 2021 – Aaroh Consulting

ABOUT US

Aaroh is a leading global consulting firm providing SMEs a broad range of services to redefine their approach to their business operations. We enable SMEs to derive scale using the growth triad of Marketing, Technology and Finance.