CMO on Demand

CMO on Demand

CMO on demand
  • Go to Market Strategy
  • Brand Identity and Brand Strategy
  • Marketing Strategy
  • Developing a New Offering
  • Commercial Excellence
    – Customer targeting and Value proposition
    – Sales organisation
    – Salesforce effectiveness
    – Channel Strategy
    – Loyalty and customer experience

Go to Market Strategy

Go-to-market strategy is the plan of an organisation, utilising their inside and outside resources (e.g. goodwill, brand recall, sales force, distributors, partners, funds availability, etc.), to deliver a unique value proposition to customers and achieve competitive advantage. It helps a company decide on their future course of action with a holistic approach rather than adhoc and knee-jerk manner like many SMEs do. Some questions that a GTM will answer are:

Challenges, gaps, competitors – their positioning and market segment, positioning of our offerings in the customer segment

Vision for the company, Scalability and approach, desired segment for our offering, desired market positioning

Core Value proposition and offerings, Short, medium and long term plan, Approach to scale and profitable growth

Brand Identity & Brand Strategy

Create, develop and invest in your brand identity to differentiate from others competing for the same space. Aaroh helps you sharply define your audience and take your offerings to them. With our research and deep insights into buyer behaviour, your business will have a sharply defined positioning in the market and clear alignment from the segment of audience to whom you cater to. Doing this translates to better toplines, bottom lines and ROI.

Marketing Strategy

Communicate the right story, to the right audience at the right time. Aaroh helps you reach out to your audience with right messages and engage them as per their preference for consumption of information. We do in-depth research to ensure that your business is utilizing the right marketing channels to their maximum potential in order to reach a wider audience and get more conversions. You will optimise your spends and maximise your returns to increase the width of your audience and depth of engagement. You will create a clear positioning in the market and stimulate your sales.
Conversion rate

Developing a New Offering

Through the insights we gather from the customers and the industry, Aaroh will help you create new offerings. Aaroh helps you identify new opportunities in the market or new segments to serve. We do this by understanding the needs of a customer – both known and unknown – from your own offerings or that of a competitor. You will reduce the risk of investing in products which may never take off and you will increase your revenues while seeking potential opportunities in an untapped market through a customer centric approach.

Commercial Excellence

Optimise your sales and marketing spend, optimise sales and rejuvenate revenue growth. You will target your customer better, deliver your offering to them in the most efficient way supported by excellent sales and marketing initiatives. Commercial excellence brings in significant financial benefits through revenue growth or through plugging the leaks and significant SG&A savings. Commercial excellence should be considered by organisations who seek a new go to market model or enter the market with new products or offerings in mature, competitive segments. Commercial excellence requires that you tackle the following:

Segment your audience and define segment specific value propositions. Find the economics of serving a customer segment and map it with their willingness to pay. This is the most challenging element that SMEs struggle to do. Selecting and prioritising the customer segment for whom your offering aligns strongly to their pain points brings better ROI. One size no longer fits all and identifying the segments for which you have the right value proposition is critical to success. Our research on buying trends and customer behaviours across different demographics sharply identifies the segments where you can get maximum revenue and profit growth.

A business aligned sales organisation with clear responsibilities and areas marked out will lead to clarity and distinct areas of operations improving the efficiency of your sales initiatives. New routes to the market may need to be created, existing routes may need to be better defined, incentive structures redefined, support organisations created, distribution landscape optimised. In depth understanding of nascent and mature markets, helps us in creating a go-to-market strategy and commercial models that will help you get the offering to prospects with minimum wastage of resources and create a space for yourself in the market.

A business aligned sales organisation with clear responsibilities and areas marked out will lead to clarity and distinct areas of operations improving the efficiency of your sales initiatives. New routes to the market may need to be created, existing routes may need to be better defined, incentive structures redefined, support organisations created, distribution landscape optimised. In depth understanding of nascent and mature markets, helps us in creating a go-to-market strategy and commercial models that will help you get the offering to prospects with minimum wastage of resources and create a space for yourself in the market.

Select the right channels and promote your brand the right way. Aaroh helps you implement a winning channel strategy through a clear characterisation of your prospective buyer journey. Understanding their needs, likes, dislikes and specific channel requirements, incentivising levers and cost to serve – all this improves reach at lower cost – converting into higher revenue and better profit margins.

Focus on delivering the experience which a customer wants and see their loyalty grow. You will understand your customer needs better and chart their interaction with your brand to define the customer experience they are expecting of you. Increased focus on addressing the pain points delivers a better experience, increases loyalty and improves returns on investment.

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