Author Archives: Arundhati Mukherjee

Ambition Helping SMEs Grow

“My ambition far exceeds my talents” Johnny Depp’s character George Chung in Blow SME is a highly vibrant sector in India. SMEs not only play an important role in providing large employment opportunities at comparatively lower capital costs than large … Read More

ROI

3 Critical Mistakes You Should Avoid to Improve ROI on Marketing

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”– John Wanamaker Do you run your own business? Have you invested in marketing? Do you spend on digital advertising? Can you quantify what … Read More

Know when it’s time for a CMO on demand

Know When Its Time for a CMO on Demand

Increased globalization has led to organizations facing multiple marketing challenges, especially with the onset of new market trends, heavy competition, evolving technology and empowered customers. Transformation and reinvention of the marketing strategies as well as business models is the need … Read More

Marketing approach for an SME

3 Unmissable Marketing Approaches for SMEs

SMEs generally have a great story to tell. Strong subject matter expertise, growth from small entrepreneurs to well established businesses, brand stories with which customer connect like no other, strong customer relationships that have endured years of transactions, etc. However, … Read More

CMO on Demand

Here’s All You Need to Know About CMO on Demand

Scaling up? New markets? New geographies? New technologies and product lines? With higher stakes, professionalizing of your organization, the need to present a robust image to your audience becomes critical to your success. DIY marketing is now a risk given … Read More

Pruducto Launch

7 Marketing Approaches to Create an Effective Product Launch Campaign

Gone are the days when you could write a catchy jingle, create an iconic image, a line or two of content and then cross your fingers that good results would follow. In today’s buyer-centric economy, the strategy has to change … Read More

WYSIWYG – No Jargon, No marketing speak, No tech speak

WYSIWYG* What you see is what you get The one question every business owner should ask – how can we help alleviate a pain point for our customers?The seemingly obvious answer is often not so simple to arrive at! We … Read More

Marketing to transform

Marketing To Transform Your Business – With CMO On Demand

Imagine if your company had access to a Chief Marketing Officer (CMO), yet your payroll spends did not skyrocket? What difference would that make for your company? An increasingly popular option for startups and medium businesses is to engage an … Read More

Let's discuss your path to growth